The August Chronicle's metered model for paid content has paid off without affecting advertising sales. Here's a case study that in includes strategy, marketing interfaces, pricing, vendors used and results in traffic, conversions, and effect on display ad sales. more

This 30,000 circulation daily newspaper is projected to earn $42,000 annual incremental revenue after creating a home-grown database that has opted-in to 25 categories of information. Here's a step-by-step analysis of how to grow targeted emails and monetize the program with upsells to advertisers. more

Bundling video, blogging, and print with QR codes is paying off as the most successful program for Metroland in decades. In fact, the program generated $1 million in annual sales in the first three months, of its launch by ten community newspapers in York, Ontario in Canada. The program plans to have $8 million in new sales across its 100 plus newspaper sites by the end of the year. Here is a full break-down of the program. more

This program sells a templated page of 24 ads every week. Every ad has an offer and prominent QR codes that ties to a mobile coupon. The program is generating more than $70,000 in annualized revenues - just from that one page - after just a few months, and now has increased prices and a wait list. Since the codes are bundled advertising contracts, the real value of the program is in the six figures. more

The Washington Post was one of the first companies to add social media as an upsell to the recruitment category, with 30 Twitter accounts that tweet to channels like #dcadmin, #dcpr, #dceducation, etc. So is their value in adding automated technology from TweetMyjobs? more

Small local events are among the most interested in print ads - and increasingly underserved by shrinking the shrinking news hole. This creates a revenue opportunity for local media who can create an promote self-serve channels for events. This case study looks at how the Cleveland Plain Dealer monetized its formerly free events listings, including pricing and packaging, promotions, platforms used, dates run and results to date. Suggestions for other self-serve and distribution options are included. more

Mobile marketing has had some glitches, how to tell if a coupon has already been "redeemed" for one. Mobile loyalty marketer Tetherball has a complicated answer. Here's how it works. In-store … more

Local media sites looking for a hyper-local ticketing partner should take a look at TicketLeap. TicketLeap offers DIY ticketing to local event promoters, charging a revenue share of $1 to $2 per ticket, paid by the promoter or passed through to the purchaser. more

This sales drive at Journal Register is enterprising in its shere simplicity: $94 a week packages generated $740,000 over a period of one month across multiple markets. Here is the anatomy of how the packages were structured the sales drive put together by Blinder Group. Update: This drive has now yielded more than $1 million in new contract revenues. more

One viable option to start-up selling in-house digital services is using a turnkey provider. A number of advantages include speed-to-market with a rounded group of services and products, in-marketing training and hosting of workshops and the ability to create a true "needs-based" approach right away. This case study shows how one small marketing company, Kenosha News in Kenosha, Wisconseom, population 100,000, has deployed a turnkey partnership. Included: Pricing and packaging, vendor used, components offered and results to-date, $25,000 in new monthly revenues. more