local media insider
Case Studies
171 results total, viewing 41 - 50
Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more
Inn 2010, Freedom Interactive was chosen by Borrell & Associates as one of the "best of the best" newspaper adoptions of mobile technology. But this was not always the case. Doug Bennett, president of Freedom Interactive, says that two years ago Freedom was "in the back of the pack" of newspapers developing digital and mobile products. The sharp decline in revenues in 2008 motivated the company to be more aggressive. This case study outlines their plan and results so far. more
In the past year, Valpak.com, owned by Cox Enterprises in Atlanta, has entered the mobile coupon market in force. A pop-up window collects SMS opt-ins from every digital visitor. more
Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising contracts also increased, with the price of entry varying depending on existing or new relationships. Here's how the contest was put together. more
Check out this fun contest that gets lots of participation - and opens the door to pitch upsells to digital services and other marketing. This contest involved 32 pizza parlors - but could be larger, or reorganized for Best of the Burgers, and? Use your imagination, and create a fun, group sale. Included is a step-by-step how to from the Republican American. more
A few local media companies have developed browser-based apps that bypass the Apple store. This technology allows media to go direct to users and let them save an app to the home screen - without the Apple store download. The Columbia Daily Tribune put this approach into action with their first iPad app. This report looks at how they did it, advantages and disadvantages of the technology, screen shots and a URL to see how the app works from a desktop browser, ad unit strategy and more. more
How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more
When Harvard academic Clark Gilbert helped create the Newspaper Next project, making recommendations on how newspapers should deal with disruptive change, not many media companies took his advice. But in 2009, he left Harvard to take a job as CEO of Deseret Media and put his theories to work. Since then KSL Mobile has become the fourth largest media site in the state and digital revenues have increased 60% year over year. Here's a break down of his strategy. more
LMI's surveyed members to find best local uses of QR code looks at how radio and television stations to create edgy promotions and build revenues. This report looks at two companies we found with the most experience in this sector, CBS radio in West Palm Beach and Entravision, a group of Hispanic radio and TV Stations, plus one talk show host who uses them onair. The full report also shows numerous visual examples and resources. more
NextMedia 360 is the name of Next Media Group's interactive services division for 40 plus radio and outdoor properties across the U.S. This case study looks at how the division was put together, core products offered, platforms and technology partners, corporate staffing and selling organization, products and pricing. Included are results so far and lessons learned. Essential reading for local media considering how to offer digital services. more
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