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Conference Roundup

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Case Study

We asked Gordon Borrell, CEO of Borrell & Associates if he learned anything new at his own conference. Here are some of his takeaways.


Newspapers have a new way to sell recruitment ads to reach passive job seekers as a result of a partnership between Recruitology and iPublish Media. The platform allows inside reps to upsell to …

Conference Roundup

Gordon Borrell, CEO of Borrell Associates, tells local media leaders that in every local market one media companies is 'gobbling up' share of revenues in a pie that is not getting bigger. 'You better …

Media Minds

At last week's awesomely content rich, Native Advertising Summit, produced by Local Media Association, a smallish group of attendees was almost giddy with the new possibilities offered by native …

Media Minds

What's radio up to in 2014?

If most of the speakers at RadioInk Convergence are right, the critical problem for the industry is that radio is stuck in cars, and the key challenge will be moving …

Conference Roundup

The hallway and cocktail party circuit at the 2014 Mega-Conference was abuzz primarily with a number of interesting new facts added to the conversation about where newspapers are headed - or should …

Media Minds

Welcome to 2014. While everyone is back at the gym, I thought this might be a time to set the stage for managing your media business this year with a fitness metaphor.

Best Practices

Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association.

The majority of media leaders speaking in the …

Conference Roundup

How many local business websites fit on the head of the pin? That is, metaphorically, the first page of Google?

Answer: None.

This theory, posed by Trevor Sumner, president and co-founder of …

Best Practices

The most successful agencies were on hand to share their experiences at the 2013 Digital Agency Summit, produced by BIA/Kelsey and the Local Media Association. Here's a round-up of ten top "take …

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