The Arkansas Democrat-Gazette has long been a poster child for paid access but never generated traffic on the site proportionate to its market position. Here is their unique content strategy that solved the traffic/versus payment trade-off. more

The (Pittsburgh) PostGazette.com's PG+, launched in September 2009. The unique membership package includes extra local coverage, access to writers and a discount club. Sports chat threads can run 400 to 500 comments long. more

Shaw Media tested Google Consumer Surveys in one of its markets, generating some early metrics on just how much this partnership is worth. Critics say embedding the surveys gives Google access to at least aggregate data. Local publishers like Shaw contend there is no data on individuals released, and the incremental returns are worth it. Here is the case study and revenue metrics from the first 30 days. more

The Columbus Dispatch abandoned paid access in 2005 after seeing insufficient revenue growth and page views. Now the company trying again with a new model. more

A 2010 study by ItzBelden and Local Media Insider shows some newspapers gained $20,000 to $200,000 in new revenues by charging for access. Find out which newspapers are succeeding and why. more

Reverse publishing from web to print is good way to reinvigorate brands that have gone stale – and take on competitors. A case in point is Houston Chronicle's 29-95.com, a sleek web site that captured the indie music scene in Houston. The site itself has doubled its visitors in just five weeks since reverse publishing 29-95 as a full run Thursday tabloid in the main paper. Here's how the effort, led by Stephen Weis, Vice President of Interactive and Samuel Brown, Vice President Regional Advertising and Digital Services, was executed. more

Advertisers and visitors love video, but local sites, especially newspaper sites, have struggled to fully employ the power of video. Here are five content areas where video is easy to add. An article by Ken Sands  posted on Poynter.org points out the problems … more

In the small city (population 100,000) of Odessa, the multi-media sales department of the Freedom-owned newspaper includes product managers who go on sales calls and report to the ad director. The results in 2010 were 60% year-to-year online sales growth which more than offset declines in national print revenues, and sell-through is in the 70% range. Here is how Director of Advertising and Marketing, Stacey Ream runs his departments. more

Publisher of local print and online real estate magazine, Network Communications Inc (NCI) wanted to shake up its model and increase online reach in the hyper-competitive real estate niche. The company instituted a new policy for everyone in sales and editorial to share their interactions in the community via social media — that is blogs, Twitter and Facebook. more

Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more