Tetherball offers Mobile Loyalty Programs using coupon redemption at Kioks

Mobile marketing has had some glitches, how to tell if a coupon has already been "redeemed" for one. Mobile loyalty marketer Tetherball has a complicated answer. Here's how it works:

In-store advertising or other media offer substantial discounts and asks customers to sign up for the mobile loyalty rewards programs.

Upon joining, customers are given a Tetherball Tag™, a tiny RFID chip that is easily affixed to their mobile phones, which uniquely identifies them through Tetherball’s technology platform.

The business can then text messaging offers which are redeemed when the user swipes their in-store point of sale terminals or kiosk which prints out the paper coupon.

A real time web-based reporting system shows analytics for coupon redemption rates and overall program performance.

Last year Dairy Queen reported, "we now average over 900 members per store and continue to see solid growth in membership and redemption rates - which is making a measurable difference in our year over year traffic and revenue."

Jay Highley, formerly of ChaCha, now President of Tetherball. Highly said in-store kioks help market the program, are low cost and simplify check-out.

The main advantage is that the merchant knows when a coupon is redeemed.

The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and  MediaExecsTech,  developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine,  to showcases perspectives from around the  world on new topic each month, translated from and to the top five languages in the world.