local media insider

Hyper-local data collection fuels LA neighborhood news initiative

Crosstown, a new project underway from the Annenburg School of Journalism, creates a three-tiered approach to provide hyper-local news at the neighborhood level. Their data-driven approach solves the core problem for hyper-local media -- sustainable automation of data.

Part 1 - GhostBusters: Meet the local media newcomers

The buzzword for the problem is “ghost newspaper.” Part 1 in a series shows how the problem arose and focuses on the first of start-ups filling in the gap where newspapers cut back on the news.

RIP to Alt Weeklies?

Alternative weeklies have been hit particularly hard by the Covid-19 crisis. Across the country, local media are making adjustments to survive current events.

Part 2 - Ghostbusters: The Richland Source, Mansfield Ohio

The buzzword for the problem is “ghost newspaper.” Part 2 in a series shows how Mansfield, Ohio newspaper The Richland Source taps into community interest to increase engagement.
Review

Local media are now selling mass text subscriptions

Subtext is a new way for local media to send and manage mass text messages. The benefits are simple to understand:  Texts have a 90% view rate and allow reporters to talk one on one with their audience.

Most credible newsrooms operate under a high internal code of ethics, but not always one the public understands. 

So when the  Trust Project set out to codify what legitimate news … more

Media Minds

In a world where misinformation spreadslike wildfire, local media are maintaining themselves as a trusted resource. more

Two newspapers are reporting great success with targeted obituaries - that is, turning obits automatically into Facebook ads using iPublish’s iPortal platform. more

Interested in finding out how non-profit revenues can help build a sustainable local newsroom or just one beat? Here are some tips from those who did and a list of resources. more

Review

Subtext is a new way for local media to send and manage mass text messages. The benefits are simple to understand:  Texts have a 90% view rate and allow reporters to talk one on one with their audience. more

Featured

Some newspapers are committing to plant a complimentary tree in an area where forests have been depleted due to … more

 
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