local media insider

How the Albany Times Union grew real estate revenues

After a 4 year decline, The Albany Times Union got its real estate division growing again by stabilizing print revenues while growing digital revenues - from $25,000 to $45,000 plus. Learn more about their successful, three prong approach, including pricing, packaging, and email marketing with one sheets and sales decks.

12 Best practices for incorporating social feeds into media-owned websites

The ability to deploy social feeds on media-owned websites gives local businesses access to huge traffic to post their own content beside news- and a hot product for digital resellers. Here are some best practices selling advertisers' social feeds using Friends2Follow, a platform designed for deployment on media sites, from interviews with publishers of the Frederick Daily News and Forsyth News.

27 Templates most used by LocalMediaInsider members

Welcome to the Templates area. This is where where you find worksheets in excel and word that are used by local media around the country, plus, one sheets and brochures to model for your own tools. Below are the top 27 templates most used by LocalMediaInsider members.

How to measure results from native advertising

Are the blind leading the blind when it comes to local native analytics? Not completely. There are a few important results you will want to report from native ads, as well as options for gathering additional analtyics. This report learns from Deseret Digital's Todd Handy, speaking at the Native Advertising Summt and from other programs. Excel-based worksheet included.

Advertiser Guidelines for Native from the Washington Post

Native advertising programs often involve educating advertisers about how these programs work. The Washington Post has included their guidelines on their Brand Connections page. Here's an example.
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This report looks at a dynamic marketing strategy used by the Houston Chronicle product manager, Darrin Davis, to grow sales of self-serve real estate ads by 65%. Included is the new approach to self-serve products, the timing and content of the marketing … more

Case study

The Amazing Adventures expo at the Denver Post yielded 100 booth sales with starting prices at $1,800 for a booth - and … more


Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units.

That is, sponsor posts are a much needed alternative to mobile display ads, and better-suited to a small … more


This report includes basic pricing concepts for native ads, plus examples of pricing from around the country including packages from the Quad City Times, Deseret Digital Media and SpeakEasy. more

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Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an … more

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Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more

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MET Resources for Digital Agencies

See all ratings and reviews for fulfillment services endorsed by media companies and used in case studies  at MediaExecsTech.com. 

Channels include:

* Turnkey Fulfillment


* Programmatic networks

* Web dev for customers

... and more!