Fewer jobs and lower recruitment ad revenues are affecting sales at most local media companies. By early 2014, 14 of 25 sites surveyed by Borrell were down by an average of 38%. But some companies are out performing, due to the use of a variety of new tools … more

The Washington Post was one of the first companies to add social media as an upsell to the recruitment category, with 30 Twitter accounts that tweet to channels like #dcadmin, #dcpr, #dceducation, etc.

So is their value in adding automated technology from … more

While sites like Craigslist conquered classifieds, today, local media are starting to rebuild, using ad networks as well as their dominant social media brands. This report reviews one such opportunity, RealMatch, a recruitment ad network. Included are results … more

Local media needs to be able to offer highly targeted buys - and that means close partnerships with a variety of ad networks. Here are the most important criteria to consider, with some recommendations and links to vendors. more