local media insider

Part 1 - GhostBusters: Meet the local media newcomers

The buzzword for the problem is “ghost newspaper.” Part 1 in a series shows how the problem arose and focuses on the first of start-ups filling in the gap where newspapers cut back on the news.

RIP to Alt Weeklies?

Alternative weeklies have been hit particularly hard by the Covid-19 crisis. Across the country, local media are making adjustments to survive current events.
Tech Watch

New and noteworthy media tech at the 2020 Mega Conference

Every year we attend the Mega Conference and highlight new media technology we think is worth a look. This year, there were four outstanding tech platforms worth looking at.
Case Study

Vail Daily shows how Swift Communications built a chain of small resort-town newspapers

The third in a multi-part series on the hidden powers of micropolitan newspapers features Swift Communications and how their group of newspapers focuses on local.
The rise of the Micropolitan newspaper

Part 2: APG's daily start-up took industry watchers by surprise

For shere gumption, no other newspaper company quite compares with Adams Publishing Group (APG9: Founded as recently as 2014, the company has acquired more 20 dailies and 155 non-dailies since then. In 2019, it launched a start up daily in rural Idaho.
Review

Google introduced its first live Subscribe with Google newspaper partnership with the Miami Herald at the 2019 Mega Conference. Some publishers were skeptical. We love it. Here is why. more

Case Study

Wehaa has created a new set of tools allowing local media to offer marketing to a new group: furniture stores. This … more

Featured

For Local Media, adding targeted email via a third provider such as Site Impact can augment the ability to advertise for local political candidates. more

Featured

We brought back the top ad award for this clever campaign by Amplified Media that rotates retail inventory through the banner ad using feedless technology. more

Review

NewsGuardTech.com, the most promising of the initiatives to combat fake news, is now live with a team of "analysts" that have reviewed and rated about 2,000 media sites. more

Part 1

The most innovative initiatives at the 2019 Mega Conference were dominated by the increasingly massive survivors of the … more

 
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See all ratings and reviews for fulfillment services endorsed by media companies and used in case studies  at MediaExecsTech.com. 

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