local media insider
Case study

SpeakEasy's high end agency tops $3 million after two years

SpeakEasy, alocal digital agency that focuses on social and content marketing build $3 million in business from prestige clients in the area. President Mike Orren shares how it was done, including: Core tech platforms, selecting products to sell, social and content strategies, personnel organization, pricing and what's different about an agency, versus a newspaper, anyway. Please log-in to read the full report.
Review

Helping car dealers manage craigslist ads

Digital First Media is rolling out a new partnership with San Jose, California-based TapClicks, a platform that helps auto dealerships post and manage craigslist ads, that is partnering with agencies and media companies. This review looks at how the platform works, including pricing model and key advantages, plus interview with a rep that has sold the opportunity to auto dealers.
Case study

Leveraging a local business media into a money-making events franchise

At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program.
Case study

What A Woman Wants Expo draws 12,000 in Salt Lake City

A Women’s Expo provides a social outing for women, often attended in groups of female friends, mom’s with daughters and sisters, in huge numbers. This event works in large and small markets. Use this case study from Deseret News/Salt Lake Tribune JOA to create a working strategy in your own market.
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Deadline is August 31 for September's best Top Ad!

Do you and/or your team create great campaigns for your clients? Have some serious digital chops? Then enter your best work by the end of each month to become the next month's Top Ad Winner. Here's the full skinny on what you win.
Review

Yext, a potential partner and erstwhile competitor of local media companies, is one of the best known opportunities for DIY-oriented small business to correct listings. Here's a look at the model, advantages and disadvantages, and tips for sales reps to … more

Top Ad

June's Top Ad Winner and winner of Impact Engine's premium ad challenge is a campaign for an outdoor remodeler. Created by WMEE's Andrew Burney, the campaign generated an outstanding 1,224 leads and $500,000 plus in new business using integrated marketing. … more

Topics

Auto dealers are big sponsors of media run sports contests. But they also want to build social audiences and direct leads. This report gives a round-up of the five top ideas that delivered outstanding results for auto dealers around the country. Which one … more

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Do you and/or your team create great campaigns for your clients? Have some serious digital chops? Then enter your best work by the end of each month to become the next month's Top Ad Winner. Here's the full skinny on what you win. more

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Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an … more

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Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more

 
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MET Resources for Digital Agencies

See all ratings and reviews for fulfillment services endorsed by media companies and used in case studies  at MediaExecsTech.com. 

Channels include:

* Turnkey Fulfillment

* SEM

* Programmatic networks

* Web dev for customers

... and more!

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