local media insider
Case study

Strategy and early results for WCPO-TV's paywall program

Scripps-owned WCPO-TV is arguably the first major local television station site to support more in-depth local news - and team of 30 local reporters - using a paywall. The long term goal? Competing with newspapers for the digital news consumer. Here's how they are doing it, and results to date. Please log-in to view this report and others. See also more insider reports on paid content at "Topics->Paid content" on the left navigation rail.
Review

Helping car dealers manage craigslist ads

Digital First Media is rolling out a new partnership with San Jose, California-based TapClicks, a platform that helps auto dealerships post and manage craigslist ads, that is partnering with agencies and media companies. This review looks at how the platform works, including pricing model and key advantages, plus interview with a rep that has sold the opportunity to auto dealers.
Case study

Leveraging a local business media into a money-making events franchise

At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program.
Case study

What A Woman Wants Expo draws 12,000 in Salt Lake City

A Women’s Expo provides a social outing for women, often attended in groups of female friends, mom’s with daughters and sisters, in huge numbers. This event works in large and small markets. Use this case study from Deseret News/Salt Lake Tribune JOA to create a working strategy in your own market.
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Deadline is August 31 for September's best Top Ad!

Do you and/or your team create great campaigns for your clients? Have some serious digital chops? Then enter your best work by the 30th of each month to become a Top Ad Winner. Here's the full skinny on what you win.
Review

Yext, a potential partner and erstwhile competitor of local media companies, is one of the best known opportunities for DIY-oriented small business to correct listings. Here's a look at the model, advantages and disadvantages, and tips for sales reps to … more

Case Study

E.W. Scripps has a unique paywall model for it's thirteen newspapers: It is based on time and perishability of content, rather than on the number of stories that a visitor sees. This report walks through how time-based model works, technology used, and why … more

Topics

Auto dealers are big sponsors of media run sports contests. But they also want to build social audiences and direct leads. This report gives a round-up of the five top ideas that delivered outstanding results for auto dealers around the country. Which one … more

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Do you and/or your team create great campaigns for your clients? Have some serious digital chops? Then enter your best work by the 30th of each month to become a Top Ad Winner. Here's the full skinny on what you win. more

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Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an … more

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Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more

 
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MET Resources for Digital Agencies

See all ratings and reviews for fulfillment services endorsed by media companies and used in case studies  at MediaExecsTech.com. 

Channels include:

* Turnkey Fulfillment

* SEM

* Programmatic networks

* Web dev for customers

... and more!

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