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Case study

How Bay Area News Group tripled obituary revenues

This case study shows eight steps taken over several years that tripled obituary revenues at a Northern California newspaper group. Veteran manager at the Bay Area News Group, Liz Naughton, shows "how she did it" from reorganization of the department, new policies and programs, self-serve options, pricing and how to secure relationships with funeral homes. Please log-in to see all eight steps.
Obituaries

How big is your obituary marketplace?

Why is everyone so interested in obits? To start with, there are hundreds of millions at stake, besides a significant percentage of site traffic. And the field is evolving. Our new channel on obituary revenues tracks some of the most interesting initiatives that are working now.
Case study

Leveraging a local business media into a money-making events franchise

At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program.
Case study

What A Woman Wants Expo draws 12,000 in Salt Lake City

A Women’s Expo provides a social outing for women, often attended in groups of female friends, mom’s with daughters and sisters, in huge numbers. This event works in large and small markets. Use this case study from Deseret News/Salt Lake Tribune JOA to create a working strategy in your own market.
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Deadline is September 30 for October's best Top Ad!

Do you and/or your team create great campaigns for your clients? Have some serious digital chops? Then enter your best work by the end of each month to become the next month's Top Ad Winner. Here's the full skinny on what you win.
Review

Obituaries are a changing franchise with much at stake. In some major markets like Boston and Dallas, they are worth millions. But the category, like others, is also on the move. Funeral homes - not newspapers - have the first contact with customers and a lot … more

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Auto dealers are big sponsors of media run sports contests. But they also want to build social audiences and direct leads. This report gives a round-up of the five top ideas that delivered outstanding results for auto dealers around the country. Which one … more

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Do you and/or your team create great campaigns for your clients? Have some serious digital chops? Then enter your best work by the end of each month to become the next month's Top Ad Winner. Here's the full skinny on what you win. more

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Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an … more

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Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more

 
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MET Resources for Digital Agencies

See all ratings and reviews for fulfillment services endorsed by media companies and used in case studies  at MediaExecsTech.com. 

Channels include:

* Turnkey Fulfillment

* SEM

* Programmatic networks

* Web dev for customers

... and more!

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