Here's an example of how to personalize who sees the registration form and what kind of offer is sent, based on the … more
Local media and digital agencies can learn something from directory sites about using technology to identify the best prospects, and engage local business customers.
An elegant platform is … more
What's the magic combination to promote a ski resort -
or any trael destination? Brianhead's campaign that included radio, billboards plus programmatic and pay-per-click went off the charts. Find out which part of the campaign scored the highest and how … more
The Geffen Playhouse pulled out all the stops to market a new show, including targeting people while they were attending events at 766 live ticketed venues in the city. Here's what happened and how the campaign was put together. more
Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more
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