The third in a multi-part series on the hidden powers of micropolitan newspapers features the Jackson Hole News & Guide and how focusing on content and audience has helped them to succeed.
As the internet continues to chip away at local print ad dollars, one micropolitan newspaper began to grow in 2019. After years of flat revenues, publisher Mark Guerringue gives his take on what has changed.
The third in a multi-part series on the hidden powers of micropolitan newspapers features Swift Communications and how their group of newspapers focuses on local.
For shere gumption, no other newspaper company quite compares with Adams Publishing Group (APG9: Founded as recently as 2014, the company has acquired more 20 dailies and 155 non-dailies since then. In 2019, it launched a start up daily in rural Idaho.
Google introduced its first live Subscribe with Google newspaper partnership with the Miami Herald at the 2019 Mega Conference. Some publishers were skeptical. We love it. Here is why. more
For Local Media, adding targeted email via a third provider such as Site Impact can augment the ability to advertise for local political candidates. more
We brought back the top ad award for this clever campaign by Amplified Media that rotates retail inventory through the banner ad using feedless technology. more
NewsGuardTech.com, the most promising of the initiatives to combat fake news, is now live with a team of "analysts" that have reviewed and rated about 2,000 media sites. more