Health

Native content program nets Pamplin Media Group $400,000 in two week sales blitz

The INSIDERS, a native advertising program with a unique take on using "experts" for content was introduced by Pamplin Media in 2016, and netted $400,000 from it's first sales blitz led by Mike Blinder. Pricing, packaging, top industries, and location of content are outlined in this "how to"report on the initiative.

27 Templates most used by LocalMediaInsider members

Welcome to the Templates area. This is where where you find worksheets in excel and word that are used by local media around the country, plus, one sheets and brochures to model for your own tools. Below are the top 27 templates most used by LocalMediaInsider members.

Review

12 Best practices for incorporating social feeds into media-owned websites

The ability to deploy social feeds on media-owned websites gives local businesses access to huge traffic to post their own content beside news- and a hot product for digital resellers. Here are some best practices selling advertisers' social feeds using Friends2Follow, a platform designed for deployment on media sites, from interviews with publishers of the Frederick Daily News and Forsyth News.

Native

How to measure results from native advertising

Are the blind leading the blind when it comes to local native analytics? Not completely. There are a few important results you will want to report from native ads, as well as options for gathering additional analtyics. This report learns from Deseret Digital's Todd Handy, speaking at the Native Advertising Summt and from other programs. Excel-based worksheet included.

Template

Advertiser Guidelines for Native from the Washington Post

Native advertising programs often involve educating advertisers about how these programs work. The Washington Post has included their guidelines on their Brand Connections page. Here's an example.

Categories - Main

Houston Chronicle increases self-serve real estate ads by 65% in two years

This report looks at a dynamic marketing strategy used by the Houston Chronicle product manager, Darrin Davis, to grow sales of self-serve real estate ads by 65%. Included is the new approach to self-serve products, the timing and content of the marketing … more

Case study

Amazing Adventures Denver brings in 8,000 attendees

The Amazing Adventures expo at the Denver Post yielded 100 booth sales with starting prices at $1,800 for a booth - and … more

Native

Why native solves the mobile dilemna

Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units.

That is, sponsor posts are a much needed alternative to mobile display ads, and better-suited to a small … more

Native

Pricing and packaging local native ads

This report includes basic pricing concepts for native ads, plus examples of pricing from around the country including packages from the Quad City Times, Deseret Digital Media and SpeakEasy. more

Categories - Main

Agency 2.0: Lessons learned by Main Street Digital two years later

Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an … more

Categories - Main

Big, cool and interactive: Ten best practices for premium ads

Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more