This introduction describes how some local newspapers have hidden super powers and why, with input from Gordon Borrell and other local market experts.
Part 3: The rise of the micropolitan newspaper
The third in a multi-part series on the hidden powers of micropolitan newspapers features the Jackson Hole News & Guide and how focusing on content and audience has helped them to succeed.
As the internet continues to chip away at local print ad dollars, one micropolitan newspaper began to grow in 2019. After years of flat revenues, publisher Mark Guerringue gives his take on what has changed.
The third in a multi-part series on the hidden powers of micropolitan newspapers features Swift Communications and how their group of newspapers focuses on local.
The rise of the Micropolitan newspaper
For shere gumption, no other newspaper company quite compares with Adams Publishing Group (APG9: Founded as recently as 2014, the company has acquired more 20 dailies and 155 non-dailies since then. In 2019, it launched a start up daily in rural Idaho.