Conference report

What’s new in media technology this year

We watched Gatehouse Live win the Innovation Award, but a lot of the action was on the show floor where new technology is powering efficiencies and new revenues streams Follow LocalMediaInsider around the show floor to see the new data, audio, cms, obituary and advertising tech.

Case study

Virtual RV Tent Sale breaks attendance records for 30-year live event

Any time a classified manager adds five figure revenues to a live event partnership is a good day. Here are specific pricing, packaging and promotional tactics that scored a home run for both the local media and the promoter.

Conference report

Borrell Speakers to Media Executives: Automate & Bundle

What’s new in local media this year? Guest editor Kim Safran, VP of iPublish Media, shares her takeaways from three action-packed days at one of the years most important media conferences.

Review

When responsive design is not enough

Sure your digital agency knows how to build a responsive website for SMB customers. But in a hyper-mobile media universe, is this really enough? BeyondPrivateLabel claims solving just a few core issues make mobile sites more effective, and provide a sales advantage

Business Model Accelerator will hold open call for ideas this year

An open call for ideas from entrepreneurs and intrapreneurs for the new Business Model Accelerator will be held later this year, according to Jed Williams, Chief Innovation Officer for the Local …

Review

Evvnt partners with Site Impact to add targeted email for event listings

Evvnt's CEO Richard Green discusses their partnership with Site Impact, delivering a new platform for Local Media to advertise events listings and upsells to automate targeted emails. more

Conference report

Ten Ways to Jumpstart your existing Digital Subscription Strategy

Lee Enterprises recently relaunched digital subscription sales in 49 markets across 29 states. At the helm of the … more

Business Model Accelerator will hold open call for ideas this year

An open call for ideas from entrepreneurs and intrapreneurs for the new Business Model Accelerator will be held later this year, according to Jed Williams, Chief Innovation Officer for the Local … more

Review

Why I’m sold on Subscribe with Google

Alisa Cromer Monday, March 11

Google introduced its first live Subscribe with Google newspaper partnership with the Miami Herald at the 2019 Mega Conference. Some publishers were skeptical. We love it. Here is why. more

Review

NewsGuard's trust initiative shows early promise

NewsGuardTech.com, the most promising of the initiatives to combat fake news, is now live with a team of "analysts" that have reviewed and rated about 2,000 media sites. more

Part 1

Report from the 2019 Mega Conference: Innovation goes big

The most innovative initiatives at the 2019 Mega Conference were dominated by the increasingly massive survivors of the … more