Topics

Lansing City Pulse launches Local Experts

While most alternative weeklies are focused on increasing events revenues, an alternative weekly in Michigan has also quietly launched a native advertising program on Wehaa Local Experts platform. Here is how it works and results so far.

Review

Turning ad-block users into email and paid subscribers

Confused about how to start converting your media to personalized offers to customers? GetAdmiral´s CEO, Dan Ran, makes the case that that best way to start building a relationship is to approach ad block users, typically about 20 to 30 percent of newspaper and TV online users, who are not "counted" for advertisers. Why not sign them up to email? Here's how some media do it. Adblocking reduces newspaper and TV digital ad revenue by 20-30%, but there are a variety of strategies to unlock …

Local media execs share what keeps them up at night

In a round of navel inspection at Local Media Association's Digital Revenue Summit, local media leaders from print and television shared what keeps them up at night. One theme was clear: The …

Top revenue initiatives for 2018

Here's our list of the best of the new revenue initiatives - and the technology behind them - from the 2018 Mega Conference. From personalized paywalls to virtual auto shows, from spoken editions to new DIY advertising options, there is better technology and more opportunities for low-cost incremental revenue gains than ever before.

When to use a third party partner to resell email marketing

Email is still the #1 source of marketing for SMB´s (Borrell Associates, 2018) and local media are cashing in by selling email marketing as a service. So which is better, …

Conference round-up

Virginia Pilot Invents a FB Bot

It is always encouraging to see media developing new tools, and one of the more clever innovations we saw this year was Ginny, a Facebook messenger bot developed at the Virginia Pilot. more

Case study

How Sandusky Newspaper Group personalises subscription offers

Here's an example of how to personalize who sees the registration form and what kind of offer is sent, based on the … more

Review

What digital agencies can learn about B2B marketing

Local media and digital agencies can learn something from directory sites about using technology to identify the best prospects, and engage local business customers.

An elegant platform is … more

TOP AD

Brianhead Resorts Campaign blows-up response rates

What's the magic combination to promote a ski resort -

or any trael destination? Brianhead's campaign that included radio, billboards plus programmatic and pay-per-click went off the charts. Find out which part of the campaign scored the highest and how … more

TOP AD

LA Weekly wins Top Ad for Geffen PlayHouse Campaign

The Geffen Playhouse pulled out all the stops to market a new show, including targeting people while they were attending events at 766 live ticketed venues in the city. Here's what happened and how the campaign was put together. more

Categories - Main

Big, cool and interactive: Ten best practices for premium ads

Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more