Yext, a potential partner and erstwhile competitor of local media companies, is one of the best known opportunities for DIY-oriented small business to correct listings. Here's a look at the model, advantages and disadvantages, and tips for sales reps to … more
At last week's awesomely content rich, Native Advertising Summit, produced by Local Media Association, a smallish group of attendees was almost giddy with the new possibilities offered by native advertising programs.
Here's a round-up of some key … more
Auto dealers are big sponsors of media run sports contests. But they also want to build social audiences and direct leads. This report gives a round-up of the five top ideas that delivered outstanding results for auto dealers around the country. Which one … more
Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more
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