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Media Tech Reporter

Media Tech Reporter Second Edition

Premium mobile ad units in demand by local businesses

Amazonification of advertising at hand? Gatehouse thinks so

Alexa, what is voice search?

Media Tech Reporter is a quick way to stay up-to-date on how the media industry deploys new technology.

Local media execs share what keeps them up at night

In a round of navel inspection at Local Media Association's Digital Revenue Summit, local media leaders from print and television shared what keeps them up at night. One theme was clear: The …

Conference Roundup

Borrell on local media revenues: The good, the bad and the ugly

Gordon Borrell, CEO of Borrell Associates, tells local media leaders that in every local market one media companies is 'gobbling up' share of revenues in a pie that is not getting bigger. 'You better hope that's you,' he said. Here are his ten observations about market leaders and opportunities.

Top revenue initiatives for 2018

Here's our list of the best of the new revenue initiatives - and the technology behind them - from the 2018 Mega Conference. From personalized paywalls to virtual auto shows, from spoken editions to new DIY advertising options, there is better technology and more opportunities for low-cost incremental revenue gains than ever before.

When to use a third party partner to resell email marketing

Email is still the #1 source of marketing for SMB´s (Borrell Associates, 2018) and local media are cashing in by selling email marketing as a service. So which is better, …

Conference round-up

Virginia Pilot Invents a FB Bot

It is always encouraging to see media developing new tools, and one of the more clever innovations we saw this year was Ginny, a Facebook messenger bot developed at the Virginia Pilot. more

Case study

How Sandusky Newspaper Group personalises subscription offers

Here's an example of how to personalize who sees the registration form and what kind of offer is sent, based on the … more

Trends

Real estate advertising: A better approach

Who cares that the classified market has disappeared. Here is the case for using new platforms to help real estate agents sell themselves to the neighborhood and obtain new listings. more

TOP AD

Brianhead Resorts Campaign blows-up response rates

What's the magic combination to promote a ski resort -

or any trael destination? Brianhead's campaign that included radio, billboards plus programmatic and pay-per-click went off the charts. Find out which part of the campaign scored the highest and how … more

TOP AD

LA Weekly wins Top Ad for Geffen PlayHouse Campaign

The Geffen Playhouse pulled out all the stops to market a new show, including targeting people while they were attending events at 766 live ticketed venues in the city. Here's what happened and how the campaign was put together. more

Categories - Main

Big, cool and interactive: Ten best practices for premium ads

Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more