Advertising

Enter your best local digital ads in TOP ADS 2017

Back by popular demand, TOP ADS recognizes excellence in local digital advertising. Submit campaigns created for local advertiisers using native, social, display, and/or search. All entrants receive a free subscription to LocalMediaInsider, where you can acccess all the ads to use for sales presentations and training. Winners, selected every month, also receive a write-up in LocalMediaInsider and are eligible for the Annual Top Ads Virtual Awards Banquet in September.

Top Ad

Sportique's multi-media promotion for two-day sale wins Top Ad

A store selling scooters in Denver went from "dormant" advertiser to Top Ad winner for outstanding results in a multi-media campaign sold by Bert Ross at Westword, a City Weekly. Find out how they did it, including the programmatic buy, front-loaded schedule and results from each element.

TOP AD

Premier Pools micro-proximity campaign targeted local home show attendees onsite

Top Ad Winner, Daniel Anderson of Hubbard Radio in Minneapolis, helped a local hot tub dealer to target attendees of a Home Owners show using an online-only campaign with micro-proximity targeting. The company sold more hot tubs than they had at the show in previous years. Use this idea for any business who attends ─ or used to attend ─ large conferences as part of their marketing strategy.

Home furnishings

Dreamstyle Remodeling uses Micro-proximity

Hubbard Broadcasting's local TV station KOBTV has been selling programmatic advertising using features of AdCellerants platform including microproximity targeting. Here's how a home remodeling company created a campaign to support dozens of locations across multiple states.

Top Ad

KOBTV's juicy campaign for New Mexico Beef Council

A recipe-base campaign by Hubbard Broadcasting's KOBTV for the New Mexico Beef Council using AdCellerant programmatic platform has picked up a Top Ad Award from LocalMediaInsider for its use of Native content with huge clickthrough rates and "look back" views. The campaign was so successful that it is now being copied by beef councils in other states. Use this idea for any large food supplier. Here's a case study on how the campaign was put together and results.

Home furnishings

Dreamstyle Remodeling uses Micro-proximity

Native partnership

What Tito's understands about local marketing

A native marketing on the New York Times brand studio is another smart move by Tito's Handmade Vodka and points to a … more

Native

Why native solves the mobile dilemna

Alisa Cromer Monday, October 27, 2014

Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units.

That is, sponsor posts are a much needed alternative to mobile display ads, and better-suited to a small … more

Native

Pricing and packaging local native ads

This report includes basic pricing concepts for native ads, plus examples of pricing from around the country including packages from the Quad City Times, Deseret Digital Media and SpeakEasy. more

Categories - Main

Agency 2.0: Lessons learned by Main Street Digital two years later

Alisa Cromer Wednesday, June 11, 2014

Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an … more

Categories - Main

Big, cool and interactive: Ten best practices for premium ads

Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more