The (Pittsburgh) PostGazette.com's paid members site, PG+, launched in September 2009. The unique membership package includes extra local coverage, access to writers and a discount club. Sports chat threads can run 400 to 500 comments long. The initiative is part of an aggressive strategy by Chris Chamberlain, president and Pat Scanlon, Director of Interactive Media, to create a new business model for the company by focusing heavily on user-generated revenues. more

LIM has confirmed outstanding results from launch of a rich media ad unit from Broadcast Interactive Media. A two-day launch sales of a new ad unit in each of three markets generated $100,000 plus. CTR's are much higher than other rich media units. Here are two case studies, with promotional materials, pricing and packaging, launch tactics and resources required. more

WCHL.com has a unique community site and business strategy that go outside the box for a typical radio station website. The results are in: 25% of the station's revenues now come from digital sales, after just one year of starting to sell digital products. Here's how they did it, including content on the site that engages the community, pricing and packaging, sales organization and a copy of the rate card. more

The Bangor Daily News' newly consolidated sales team retrained and launched its digital sales using a step-by-step approach starting with simple SOV packages, and "sold out" the first 20 packages in two weeks. Here's how the team, which included Online Sales Manager, Nicole Stevens, and Consultant, Jane Bogue, put the initiative to work. more

Deseret Media's KSL.com launched their department in January, 2010. Today the department employs 19 part-time people in telesales people billing $240,000 a month in sales of digital media, with the average sale of just $260. This case study explores products, pitches, hiring practices, compensation, and management. more

Concerned about sustaining the daily pace and organizational strain of a daily deal program? What about a weekly deal? DiscoverSD.com's Insider Hook Up does exactly that. After five weeks of a weekly "deal" the program is a solid home run, in spite of having Groupon, Living Social and SignonSandiego.com - all major daily deal players, in its market. Here's how the site carefully differentiated itself, acquired great deals, established a brand and scored a profit in just 5 weeks. (Note: This site was acquired by San Diego Union-Tribune in early 2011) more

in 2017, Gatehouse rolled out self-serve advertising across a variety of verticals including obituaries, recruitment, and private party. First year revenue growth of more 1.5 million, and FTE savings, point to a major win once the program has been deployed throughout its markets. more

One of Chron.com's two most successful niches is a non-denominational religion site driven by bloggers and forums: Houston.com. Topics run from the racey (A photo gallery of Famous Ex-Catholics, like Palin) to the cerebral (Can atheists be good?). Besides adding breadth to the moral and ethical debate, the site commands $20 cpm's from an under-served market: Churches who want to communicate to a diverse audience of local believers. more

What happens when newspapers cut back home delivery days? The best place to look is Detroit, where the Free Press and Detroit news converted to a hybrid model a year ago. Get the update on how it is going so far. more

How will people adapt to pay walls in small, non-competitive markets? Several newspapers have given it a try for several years. NewPort Daily News, Idaha Post Register and DailyRecordNews all maintain defensive content strategies. Here are the results. more