local media insider

Case Studies

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Featured
Working together, Wehaa and the Arizona Daily Star created a virtual sales event to help local dealership sell out in record time.
Part 1
This introduction describes how some local newspapers have hidden super powers and why, with input from Gordon Borrell and other local market experts.
Part 3: The rise of the micropolitan newspaper
The third in a multi-part series on the hidden powers of micropolitan newspapers features the Jackson Hole News & Guide and how focusing on content and audience has helped them to succeed.
Case Study
The third in a multi-part series on the hidden powers of micropolitan newspapers features Swift Communications and how their group of newspapers focuses on local.
Case study
Swift Communications partnered up with OneBoat achieving over $500,000 in new revenue by launching a separate online visitor directory and guide.
Featured
See how the Chicago Tribune used Wehaa's new platform to master SEO and create recurring revenue from vertical directories.
Featured
Executing a few new strategies, Gatehouse and iPublish media successfully grow the traffic of Tributes sections.
Subscriptions
Facebook has been trying to make up for the problems it has caused for local media over the years. Here are seven ways to take advantage of the new opportunities Facebook has to offer.
Case Studies
Facebook and Apple are not the only ones creating opportunities for Local Media. Google is also creating new initiatives to benefit journalism. Here are 8 ways to be among the first to the table.
Featured
For Local Media, adding targeted email via a third provider such as Site Impact can augment the ability to advertise for local political candidates.
 
met-Media Execs Tech
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