A key initiative for the New Orleans monthly OffBeat Magazine was revamping a weekly email newsletter, which now yields an estimated $52,000 annually. Here's how the company put the program together. more

Since Google's algorithms changed, customized SEO services are back in demand. OPUBCO's new SEO division, SEOSalesPro, caters to the high end of the SEO market, delivering sophisticated content and link-building strategies to large companies based in the area, and partnering to provide back-end services to agencies and other media. more

Long Island Radio Group shifted its business model to build a standalone coupon site, yourli.com. Here's their formula and lessons learned from this transformational initiative, winner of a Borrell Associates 2010 Innovation Award. more

SeniorChecked, a directory of certified home service providers, demonstrates how local directories are evolving to serve different kinds of marketplaces. After the original business strategy faltered, a team of executives at AOL left to turn-around the start-up. Here's their plan, led by CEO Chris Spanos, to solidify the business model and take a run at the Better Business Bureau. more

Some media may think it's too early to begin political advertising. John Kimball of John Kimball Group explains why this is not the case, and how newspapers can play a pivotal role in candidates gaining name recognition through local advertising. more

This case study looks at the digital services model used by Dow Jones Local Media Group. Its strength is combining a variety of services for local merchants who are shifting marketing dollars to digital - but not to advertising. Included is the organizational structure, products, vendors, sales force issues, and results for the first three months. more

We caught up with Richard Green, CEO of Evvnts, to see how he positioned his company’s platform to turn event calendars into revenue generators. So far, Gatehouse and a group of 51 radio stations have bought into the concept. more

BizzBuzzSearch.com, a spin off from the Evening Post Company, aims to take on Yelp in smaller markets by partnering with high traffic local media sites. Here's how the platform works. more

Once a deal program is up and running, new best practices for increasing deal revenues are emerging, that involve only a minimum amount of in data-mining and extra mailings. Here are four initiatives that leverage deal assets to obtain even more revenues, with copies of promotional materials. more

Beyond Private Label, which supplies white label web development services for digital agencies, says that responsive design has built-in flaws that SMB’s hate. We explore their solution here. more