Cox Media is just completing a major drive to retrain 1200 employees in digital using a team of outside trainers. Here's who they chose, how they scaled the training and measured results. more

E.W.Scripps Company has taken the lead in building fan bases at its television stations. Some stations have goals to acheive 100,000 fans. Plus, fan building is monetized by selling large scale Facebook contests- often five figures or more - to major advertisers. This case study looks at Scripps' social media strategy, including how it develops an audience of fans and approaches sales of contests with several examples. Learn from the experts,with these ten steps to creating and monetizing a cutting edge social media strategy, including tools and resourcs. more

A group of newspaper sites found a way to turn an expensive proposition - improving "related stories" links - into a paying one. Find out which vendor they chose and how the system works to generate cash flow. more

Source Media in Cedar Rapids, Iowa, recently deployed a new media agnostic team of four "hunters" and reorganized it's existing team to focus on growing the new accounts. Find out how they did it, and the early results. more

Public radio station KBIA, licensed by the University of Missouri, is using drones to cover environmental and agricultural stories. Scott Pham, content director of KBIA Missouri, acquired a grant to experiment with using drones. Here's the results, including equipment needed and costs, links to how the coverage was incorporated in stories, and lessons learned. more

The latest local media company to create an inhouse agency, Holden Landmark Company, is a small company with four weeklies and a monthly and just 45 employees. The initiative, Kelley Square Communications, started in January 2012, relies on reorganizing internal staff and outsourcing a variety of services. This case study shows how they did it, with vendors used, and early clients and revenue estimates. more

Red Wing Publishing in Minneapolis, Minnesota, publishes 10 community newspapers. Its new full-service agency model, Big Fish Digital, has put together a winning team of vendors. Learn from their experience of hiring the key executive, selecting the vendor mix, the pricing and packaging strategies, and products that have highest need and are most profitable. The full case study is below. more

Here's how Brent Low, CEO of MediaOne of Utah, replaced declining real estate classifieds with an in-house real estate brokerage company topped $1.6 million in direct sales it's first full year, 2011. more

The Oklahoman, owned by OPUBCO, is reaping six to seven figure increases from its new CRM system, SalesTouch by AdMall. The system has also been adopted by the Southbend Tribune, Reminder Media, The Kansas City Star, Denver Post and WKEF-WRGT-TV. The case study shows how the system works, key concepts, pricing and revenue metrics. Required reading for LocalMediaInsider members. This vendor is an editor's pick. more

Sarah Weiss, events manager at the Denver Post, put on the first Amazing Aging Expo reaching 10,000 people and 150 vendors with an 82% vendor return, working with the VP of sales and the sales department. Here's how the event was put together. Please log-in to see the full report. more