The Washington Post is becoming an expert at picking off smaller local verticals in the face of huge national competitors: First they built ServiceAlley to compete with Angie's List, and now they've carved Capital Dish out of Living Social monopolization of group deals in their area. Here's how Tim Condon, Director of New Ventures, Digital, developed the site in partnership with TeachStreet. more

Most local media struggle to monetize mobile platforms, blaming screen size, burgeoning inventory and low network rates. So why is it that, according to Borrell & Associates, a few media companies stand out from the pack and earn in the range of $40 to $50 million from mobile? This case study outlines the basic formula of one of the companies that is most successful at mobile sales, Belo Interactive. The case study includes choice of apps to develop, which apps succeed and fail, go-to market sales strategies, key categories responsible for most mobile sales, with examples, results and lessons learned. more

Executing a few new strategies, Gatehouse and iPublish media successfully grow the traffic of Tributes sections. more

This case study shows a successful native advertising strategy that WSPD-TV, in Paducah, Kentucky, used to capture big dollars from health care companies: A turn key health site with some localized programming serves the community and attracts major sponsorship dollars. Included is an overview of both of their successful healthcare marketing programs with estimated sales of more than $250,000, and how they work together.. Find out how sponsorships are sold and what sponsorships including, with examples of promotions and lessons learned. more

One of the first successful ad agencies started by a local media company, Times Digital Group is a year old with a variety of major accounts. President David Cate and Business Development, Patrick Savage walks us through their formula including: Formation, staffing, products, and the secret sauce that make an in-house agency successful. more

See how the Chicago Tribune used Wehaa's new platform to master SEO and create recurring revenue from vertical directories. more

Marquee Magazine's partnership with Spingo's mobile first events platform turned a cost center into a revenue stream. Spingo has signed several large prestige accounts: KSL.com, part of Deseret Digital Media, and the San Diego Union-Tribune. Find out how the platform works, results, and our take on this entry into the events space. more

Freedom Communications was the first local newspaper company to develop an iPad app aimed at capturing and building a younger audience. Here's a preview of the app, developed under the leadership of Freedom's president Doug Bennett (update: This app launched in March, 2011). more

Swift Communications partnered up with OneBoat achieving over $500,000 in new revenue by launching a separate online visitor directory and guide. more

Belo Interactive Group's partnership with Datasphere includes a local events platform and telesales of neighborhood businesses. Results are tracking an estimated $500,000 plus in annual revenues. While traditionally partnered with broadcast sites like Belo, The Gannett-owned Arizona Republic is also testing the partnership in 17 neighborhood. Here's how Belo's program works, including price points, sales organization, platform and metrics. more