Does your company settle for incremental digital growth rather than transformational change?  How do you know if your company is achieving its objective, or running in place?  According … more

The Republican-American in Waterbury, Connecticut upsells most recruitment ads by placing them in niche networks supplied via a partnership with AfterCollege. Here's how the initiative works, including how pricing was set, revenue share for the program, impact on sales team, and results. more

This report looks at how SFGate.com content marketing division, run by magazine editor turned native ad guru John Miller, is landing major accounts like Big Five sporting goods and Macy's. Here how the program works including three kinds of content marketing, pricing for the different packages, staffing organization and results. more

Dallas Morning News' latest foray into digital agency services, DMNmedia Connect, relies on a partnership with AdTaxi for audience extension, email, and other services. So far the results have been outstanding, tracking annual revenues somewhere above $500,000 according to LMI estimates, while still in its first year. This report shows how the partnership works, including go to market strategies,revenue results and lessons learned. more

Gannet-owned Shreveportimes.com has three or four local online initiatives a year. These have to be chosen carefully and tested for interest from the marketplace. After talking to potential advertisers, a recipe-based food channel launched with $36,000 in pre-sold sponsorships. Here's how they did it. more

Knoxnews.com created one of the first efforts by local newspaper companies to sell social media services. Led by Jay Horton, Director of Advertising, the initiative was profitable within six months, with 16 new clients spending an average of $1000 per month. All advertisers upgraded or are buying premium media. Here is a break down of how the new division works. more

Minnesota Public Radio solved its need for state-wide but very local arts coverage by founding Art Hounds,a crowd-sourced group of local arts experts who provide opinions for the onair/online audio show. The concept led to 1,000 sign-ups, higher community engagement, and better arts coverage. The program could be used by any local media - large or small - to build the local arts franchise. Here's how the program works. more

Governor's summits, co-sponsored by the governor's office are also referred to by MediaOne of Utah as "capital city events." These are high end, day long conferences on the economy, energy or health that may have just 1,500 attendees with sponsorships that can yield more than six figures for the day, according to LMI estimates. These events are one of the simplest and highest margin to produce. Here's an outline of an event and how to put one together. Please log in to see the report. more

The Oklahoman launched a sales contest in 2011 that drove more than $2 million in new revenues, and transformed the organization. The contest includes aggressive, sports-themed teams, swtiching sales managers and dropping siloed sales roles. Here's step-by-step how they did it, with results and lessons learned. more

At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program. more