This introduction describes how some local newspapers have hidden super powers and why, with input from Gordon Borrell and other local market experts. more

The third in a multi-part series on the hidden powers of micropolitan newspapers features the Jackson Hole News & Guide and how focusing on content and audience has helped them to succeed. more

The third in a multi-part series on the hidden powers of micropolitan newspapers features Swift Communications and how their group of newspapers focuses on local. more

If you need help shearing some sheep in western Montana, WhoCanHelp.com might be faster than the phone book. Just enter in your request and sheep shearers in the surrounding area - who have opted in, that is - are text-messaged. A customer support team makes sure. Here's how it works and partnership opportunities. more

Local television station WJBF-TV in Augusta, Georgia had a unique challenge, a local Ferguson Kitchens volunteered to do an Extreme Kitchen MakeOver, but had no funds to pay for advertising. more

Company: AutoTrader.com Founded: 1998 Owners: Cox Enterprises, Providence Equity Partners and Kleiner Perkins Site traffic: 16  million monthly unique visitors Key … more

Working together, Wehaa and the Arizona Daily Star created a virtual sales event to help local dealership sell out in record time. more

Forkfly, which offers a turnkey, integrated mobile coupon app, has shown surprisingly good results in its first media partnership, which launched at the end of March, 2011. Exclusive by DMA, Forkfly's functionality is super fast and loaded, including locational technology and push notification outside the app, which can be controlled by the merchant. Pioneer's Herald&News says the first three days resulted in 150 downloads of the app. Here is the implementation strategy, full results and our take on the platform. more

After launching a new digital subscription paywall in the fall of 2011, the editorial staff at the York Daily Record wanted to increase and improve online coverage. YDR decided test whether iPads for newsroom reporters, in addition to iPhones which they already had, would make a difference, and how much. The results have been astounding: 50% more video is being uploaded by reporters to the site, and the team has transitioned into multi-media journalists. Here's their iPad launch strategy, keys to success, results, and best practices in the field. more

One of the top performing television station interactive departments, according to Borrell & Associates, is Draper Holdings' WBOC in Salisbury. Here are key strategies that led to 59% digital growth in 2010, and 200% this year, including their Facebook strategy, sales structure, and directory play. more