Company: McNaughton CommunicationsMarkets: Three dailies and three weeklies in central California,  ad model  live in Davis, Placerville and Fairfield. Key Executive: Joe Boydston, … more

Hubbard Radio's four stations utilize a centralized in-house agency, 2060 Digital, to sell primarily social media services. They now are leaders in this important niche. Here are key components of this model. more

Which daily deals will sell in the five and six figures is not predictable. But the largest group deal site in Toronto, WagJag, part of Toronto Community News, has more than is share to explore for trends. In addition to a giant e-mail list and massive promotions, deal selection is part of the formula for creating monsters. Here are some of the biggest deals, plus and tips for getting them and handling them, from Regional Director of advertising, Tim Corcoran. more

The Chicago Tribune has started new businesses to replace classifieds revenues lost over the years. An in-house employment agency targeting a multi-million revenue stream is on track. The Tribune Company's LA Times also launched a pay-per-sale real estate initiative in June, 2012. Here are strategies, personnel required, pricing and initial results for both initiatives, from Eddie Tyner, Vice President of Classified Marketplaces at Tribune Company. more

One of the more lucrative categories in the local marketplace is healthcare: From large hospitals and clinics to plastic surgeons and chiropractors, the healthcare industry supplies a stable source of somewhat recession-proof local and regional advertising. One approach is compete for this category is to develop health-related niche sites and channels. How much money do these sites make and what are the advantages versus simply running a campaign or contest? Here are three examples, all of them profitable, in different markets using different strategies. more

The Riverside Press-Enterprise has jumped into selling social media services with both feet. Their model, eMediaWaves.com, launched officially in June, 2010 and sells a DIY platform that allows small businesses to create a blog that automatically posts to other social media. Here's how they set up the new program. more

BCLocalBiz.com, a directory launched at Black Press in April 2010, is designed to compete directly with IYP’s in its local markets. Project manager Jason Naidu's team started with a database from Axiom, loaded into eDirectory software. The software mapping was enhanced to identify hyper-local neighborhoods and communities, allowing a user to refine their search. A home page widget also promotes featured listings, and with 115 sales in the first quarter. Here's an analysis of the site. more

What happens when 300 local newspaper publishers are required to personally ask their ten top advertisers the same questions? The answers inform strategies and sales pitches, and help transform leadership. Here is how the project worked, and the answers they got back. more

Lee Enterprises successfully launched paid access at its first six small properties, and is now launching companywide. At the 2012 MediaXChange, Susanna Frank, VP Audience, showed how the launch was put together, with samples of audience analysis, creative, pricing, and results, using a discounted "opt-in" for print subscribers, and the metered model to convert digital-only users. more

Kirk Davis, CEO, Gatehouse Media, is tasked with transforming a group of 300 newspapers many of them in very small cities that sprawl across the east coast of the U.S. What does he think about first? People strategies. Here are ten take-aways from his talk at the SNA/Blinder Revenue Summit, on people: Hiring them, firing them, changing them. more