We brought back the top ad award for this clever campaign by Amplified Media that rotates retail inventory through the banner ad using feedless technology. more

The Cocktail Compass, developed by The Stranger in Seattle, is a great example of an mobile app developed for a specific niche - in this case the bars and club franchise. Here's how it works. more

The times are changing when it comes to politics and local media have a huge opportunity when it comes to advertising in the political vertical. Read on for tips on how to get started. more

Halfoffdeals and HalfOffdepot are both nationally branded companies that offer merchants advertising trade in return for gift certificates sold in an online store. Now two stores, MercPerks, created by The Portland Mercury (owned by The Stranger) and Kostizi, owned by Salt Lake City Weekly are alternative weekly-owned certificate stores that offer white label platforms to affiliates. Included are case studies on first year revenues, how the programs work, and how they compare to each other. more

A Federated Media-owned radio station group in Lake County, Indiana has created a daily video newscast powered by radio promotions but distributed largely via Facebook and by text to mobile phones. The popular newscast landed a mid-to-high five figure sponsorship from a local auto dealer. Here's how the newscast was put together, including equipment, staffing, promotions, format and results. more

Sales of managed social media services are red hot. Businesses need help and local media are uniquely positioned to provide it by leveraging their own competencies. Here's a solid initiative from Federated Interactive, a digital company that works with Federated Media radio group. Included in the case study: staffing, vendors used, pricing, and sales and promotional materials. more

For Local Media, adding targeted email via a third provider such as Site Impact can augment the ability to advertise for local political candidates. more

Facebook has been trying to make up for the problems it has caused for local media over the years. Here are seven ways to take advantage of the new opportunities Facebook has to offer. more

Facebook and Apple are not the only ones creating opportunities for Local Media. Google is also creating new initiatives to benefit journalism. Here are 8 ways to be among the first to the table. more

Here's how The Nashville Tennessean created an inhouse agency that billed $2.6 million in 2011, 50% of which was its own media products. Included are personnel issues, required vendors and recommendations for these, and lessons learned. more