local media insider
Case Studies
97 results total, viewing 41 - 50
A big "ah hah!" moment for one local media company came from realizing - and leveraging - huge merchant interest in pay-per-lead and pay-per-sale advertising. This case study from the Dallas Morning News was presented at NAA's MediaExchange, 2012, and includes technology partners used, types of businesses most likely to engage and potential revenues and performance metrics. more
Local businesses know they need social media and there is intense interest in how to create an audience development and engagement plan. Enter the new "agency-style" Facebook experts and custom-app resellers at local media companies. Early to market with some serious home-runs under its belt is Lee Enterprises. An initiative led by Tim D'Avis, Director of Digital, at Quad-City times and a team of new social media sellers, has garnered 250 customers in six months company-wide, and media sales for single contests in the $5000 to $15,000 range. Here's how they put together their plan, with three fan-building successes in the auto, pizza and casino industries. more
Looking for a contest with multiple sponsors from the salon and beauty industry? Here's a great "makeover" contest that should go in the tool-box. more
Interested in a "Fan of the Day" promotion? Here's a great one from ABC7 in Los Angeles. This simple Facebook/on-air promotion can also work for radio and print media, however, television has the the most cache. Here's how the contest works. more
Does your company settle for incremental digital growth rather than transformational change?  How do you know if your company is achieving its objective, or running in place?  According … more
Text alerts are increasingly popular with audiences - especially in areas with extreme weather. Here are key reasons to start-up a text alert program, most popular categories, how to integrate with email, and ways to monetize. Included is a case study on a radio station that signed up, literally half of the population in its county, how to choose a vendor, a recommended vendor, how to sell sponsorships and who is buying them. more
The latest local media company to create an inhouse agency, Holden Landmark Company, is a small company with four weeklies and a monthly and just 45 employees. The initiative, Kelley Square Communications, started in January 2012, relies on reorganizing internal staff and outsourcing a variety of services. This case study shows how they did it, with vendors used, and early clients and revenue estimates. more
E.W.Scripps Company has taken the lead in building fan bases at its television stations. Some stations have goals to acheive 100,000 fans. Plus, fan building is monetized by selling large scale Facebook contests- often five figures or more - to major advertisers. This case study looks at Scripps' social media strategy, including how it develops an audience of fans and approaches sales of contests with several examples. Learn from the experts,with these ten steps to creating and monetizing a cutting edge social media strategy, including tools and resourcs. more
One of the first successful ad agencies started by a local media company, Times Digital Group is a year old with a variety of major accounts. President David Cate and Business Development, Patrick Savage walks us through their formula including: Formation, staffing, products, and the secret sauce that make an in-house agency successful. more
Here's how The Nashville Tennessean created an inhouse agency that billed $2.6 million in 2011, 50% of which was its own media products. Included are personnel issues, required vendors and recommendations for these, and lessons learned. more
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