In the past year, Valpak.com, owned by Cox Enterprises in Atlanta, has entered the mobile coupon market in force. A pop-up window collects SMS opt-ins from every digital visitor. more

Inn 2010, Freedom Interactive was chosen by Borrell & Associates as one of the "best of the best" newspaper adoptions of mobile technology. But this was not always the case. Doug Bennett, president of Freedom Interactive, says that two years ago Freedom was "in the back of the pack" of newspapers developing digital and mobile products. The sharp decline in revenues in 2008 motivated the company to be more aggressive. This case study outlines their plan and results so far. more

When Harvard academic Clark Gilbert helped create the Newspaper Next project, making recommendations on how newspapers should deal with disruptive change, not many media companies took his advice. But in 2009, he left Harvard to take a job as CEO of Deseret Media and put his theories to work. Since then KSL Mobile has become the fourth largest media site in the state and digital revenues have increased 60% year over year. Here's a break down of his strategy. more

Gannett-owned Fort Myers News-Press.com has not just been proactive in building digital revenues; it doubled online revenues in the last year. Their key advantage is a full blown training program including classroom style corporate university. Here are ten key sales force strategies that yielded great results, from Brian Hellman, Digital Advertising Manager, News-press Media Group. more

In the small city (population 100,000) of Odessa, the multi-media sales department of the Freedom-owned newspaper includes product managers who go on sales calls and report to the ad director. The results in 2010 were 60% year-to-year online sales growth which more than offset declines in national print revenues, and sell-through is in the 70% range. Here is how Director of Advertising and Marketing, Stacey Ream runs his departments. more

One of Chron.com's two most successful niches is a non-denominational religion site driven by bloggers and forums: Houston.com. Topics run from the racey (A photo gallery of Famous Ex-Catholics, like Palin) to the cerebral (Can atheists be good?). Besides adding breadth to the moral and ethical debate, the site commands $20 cpm's from an under-served market: Churches who want to communicate to a diverse audience of local believers. more

One media executive in Omaha, Nebraska is challenging Groupon's dominance in his hometown. Pat Lazure, president of World Herald Interactive, has a late start with just 36 daily deals under the corporate belt. But the same deals are selling as many vouchers with his program as they have with Groupon's and his daily grosse revenues from the program are averaging $3000 so far. Here's a step by step of his month old daily deal launch, including new metrics, revenue projections and his insights about running the program. more

Concerned about sustaining the daily pace and organizational strain of a daily deal program? What about a weekly deal? DiscoverSD.com's Insider Hook Up does exactly that. After five weeks of a weekly "deal" the program is a solid home run, in spite of having Groupon, Living Social and SignonSandiego.com - all major daily deal players, in its market. Here's how the site carefully differentiated itself, acquired great deals, established a brand and scored a profit in just 5 weeks. (Note: This site was acquired by San Diego Union-Tribune in early 2011) more

The Bangor Daily News' newly consolidated sales team retrained and launched its digital sales using a step-by-step approach starting with simple SOV packages, and "sold out" the first 20 packages in two weeks. Here's how the team, which included Online Sales Manager, Nicole Stevens, and Consultant, Jane Bogue, put the initiative to work. more

We took a look at a well established stand alone local sports site that is generating $40,000 a year in Brazos Valley Texas. The editorial formula relies on extensive coverage of university teams. Here are the basic elements of the site, Aggie Sports, and revenue sources. more