local media insider
Case Studies
97 results total, viewing 51 - 60
Once a deal program is up and running, new best practices for increasing deal revenues are emerging, that involve only a minimum amount of in data-mining and extra mailings. Here are four initiatives that leverage deal assets to obtain even more revenues, with copies of promotional materials. more
This case study looks at the digital services model used by Dow Jones Local Media Group. Its strength is combining a variety of services for local merchants who are shifting marketing dollars to digital - but not to advertising. Included is the organizational structure, products, vendors, sales force issues, and results for the first three months. more
NewOrleans.com shifted its business model in 2011 to a purely tourist-oriented site and a transactional business model. This case study looks at the history of the site and current strategy, with resources and lessons learned. more
The August Chronicle's metered model for paid content has paid off without affecting advertising sales. Here's a case study that in includes strategy, marketing interfaces, pricing, vendors used and results in traffic, conversions, and effect on display ad sales. more
How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more
Looking for a simple way to monetize and reinvigorate a dining guide? Pottsmerc.com created online video profiles for its advertisers and gained significant incremental revenues. Here's a quick case study on how they did it, including how ad sales people can shoot videos, pricing the multi-media package, and how they handled "paid versus editorial" content online. more
Deseret Media's KSL.com launched their department in January, 2010. Today the department employs 19 part-time people in telesales people billing $240,000 a month in sales of digital media, with the average sale of just $260. This case study explores products, pitches, hiring practices, compensation, and management. more
Kirk Davis, CEO, Gatehouse Media, is tasked with transforming a group of 300 newspapers many of them in very small cities that sprawl across the east coast of the U.S. What does he think about first? People strategies. Here are ten take-aways from his talk at the SNA/Blinder Revenue Summit, on people: Hiring them, firing them, changing them. more
Examiner.com is the tenth largest 'news' site in the country, with 22 million page views and 70,000 bloggers - all covering local topics. So how is the company planning to generate revenues? And are they worth worrying about in your market? Here are their top markets, top categories and seven revenue strategies for 2011. more
Cox Media is just completing a major drive to retrain 1200 employees in digital using a team of outside trainers. Here's who they chose, how they scaled the training and measured results. more
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