Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising contracts also increased, with the price of entry varying depending on existing or new relationships. Here's how the contest was put together.
Alisa Cromer | 4/1/14
Hubbard Radio's four stations utilize a centralized in-house agency, 2060 Digital, to sell primarily social media services. They now are leaders in this important niche. Here are key components of this model.
Alisa Cromer | 11/3/13
Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, native advertising that includes on-air segments and personnel organization.
Alisa Cromer | 10/28/13
Minnesota Public Radio solved its need for state-wide but very local arts coverage by founding Art Hounds,a crowd-sourced group of local arts experts who provide opinions for the onair/online audio show. The concept led to 1,000 sign-ups, higher community engagement, and better arts coverage. The program could be used by any local media - large or small - to build the local arts franchise. Here's how the program works.
Joanna Broder | 9/16/13
Dallas Morning News' latest foray into digital agency services, DMNmedia Connect, relies on a partnership with AdTaxi for audience extension, email, and other services. So far the results have been outstanding, tracking annual revenues somewhere above $500,000 according to LMI estimates, while still in its first year. This report shows how the partnership works, including go to market strategies,revenue results and lessons learned.
Alisa Cromer | 9/5/13
This report looks at how SFGate.com content marketing division, run by magazine editor turned native ad guru John Miller, is landing major accounts like Big Five sporting goods and Macy's. Here how the program works including three kinds of content marketing, pricing for the different packages, staffing organization and results.
Alisa Cromer | 8/20/13
The Republican-American in Waterbury, Connecticut upsells most recruitment ads by placing them in niche networks supplied via a partnership with AfterCollege. Here's how the initiative works, including how pricing was set, revenue share for the program, impact on sales team, and results.
Alisa Cromer | 8/13/13
The Minneapolis Star Tribune has published a series of popular e-books, including reporter Curt Brown's true life history about the U.S./Dakota War, In the Footsteps of Little Crow, and a cook book, The Cookie Book: 10 Years of Winning Recipes from our Holiday Baking Contest. The latest book, Giving Up the Ghost, by a local novelist was first serialized in the paper. Here is their step-by-step strategy to publishing a serialized novel and ebook, from selecting the right author to promotion and distribution channels.
Lori Soard | 8/4/13
Video contests are often difficult to do because they require editing and extra technology. But this high school lip dub contest has the right formula to attract major sponsors, school support—and participants. Here's a step-by-step how-to, with the FAQ sheet and recommendations.
Alisa Cromer | 7/23/13
Buffalo News boosted digital sales by $600,000 with a new CRM and incentive contest. This case study shows how the initiative worked, including the CRM vendor, launch strategy, ongoing tactics and results.
Alisa Cromer | 7/9/13