local media insider
Best Practices
82 results total, viewing 1 - 10
Having someone open an email is only half the battle. Site Impact provides best practices on writing emails that inspire the all-important click-through. more
Today, local media hold a unique place in political advertising. John Kimball, of John Kimball Group, shares 7 steps to creating a robust media kit so that you can start this summer. more
What should go on the B2B content schedule for your digital agency? Amazingly, even marketing companies often fail to showcase their own talents by marketing themselves. Use this cheat sheet of 12 great ideas to create your plan. more
Selling marketing to the B2B marketplace is remarkably similar to B2C. But there are some key differences and top strategies that work for digital agencies. Included in this report: How the needs analysis needs to change, top field-tested marketing combinations that B2B companies have bought, technology tools that give a competitive advantage, how to prospect, and other go-to-market tactics. more
Teams of digital hunters that are high volume, low margin and challenging to build and manage. Here are tips for managing teams of digital sales force from Greg Walls, VP of Reseller Channel, LocalEdge. Greg … more
The biggest problem in forming digital agencies is recruiting and training a team of digital hunters. Here are nine best practices shared by Greg Walls, VP Reseller Channel, LocaleEdge, at the 2013 Digital Agency Summit. LocalEdge fields hunters selling digital services starting at $395 a month in 117 markets. more
Merchants are more interested than ever before in ROI. In fact, a BIA Kesley survey shows they are planning to increase spending in digital marketing, but in fewer channels - keeping those that show measurable results and cutting out those channels that do not. Use this quick list of measurement tactics, shared by Amie Stein, Director of Training and Development at Local Media Association at the 2013 Digital Agency Summit, and turn them into ROI estimates. more
Margins are thin, and most of the money goes to Google. However, media companies successfully selling Google AdWords claim it's not only worthwhile, but also "foundational" to digital agency services. Here are ten tactics to make your Google Adwords sales ar profitable from day one. These tactics comes from Amie Stein, Training and Development Director, Local Media Association and key media AdWords sellers at the 2013 Digital Agency Summit. more
We found this excellent short explanation of How to set up a Google AdWords campaign on SearchEngineLand blog. It's an excellent cheat sheet for marketers who know the basics but are rusty on the logistical "how to" do it. more
Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association. The majority of media leaders speaking in the digital services space voted "Yes, but... " Here are the cons: Margins are thin - the least of any digital service, and most of them are have thin margins to begin with. Plus media executives don't like the idea of training merchants to advertise somewherelse. But don't count out selling Google AdWords just yet. Even leaders like Chris Lee, President of Deseret Digital, consider Google AdWords "foundational." more
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