Ten things every local publisher should know about trust

We distilled the most important points from annual research to show you what we think every publisher should know about media trust in 2021.

What happens when free weeklies sell digital subscriptions?

Can a free paper sell digital subscriptions, and if so, should they? The question is being asked by an increasing number of free weeklies and dailies, as pioneers successful launch paid programs.

Part 1 - GhostBusters: Meet the local media newcomers

The buzzword for the problem is “ghost newspaper.” Part 1 in a series shows how the problem arose and focuses on the first of start-ups filling in the gap where newspapers cut back on the news.

Part 2 - Ghostbusters: The Richland Source, Mansfield Ohio

The buzzword for the problem is “ghost newspaper.” Part 2 in a series shows how Mansfield, Ohio newspaper The Richland Source taps into community interest to increase engagement.

Review

Local media are now selling mass text subscriptions

Subtext is a new way for local media to send and manage mass text messages. The benefits are simple to understand: Texts have a 90% view rate and allow reporters to talk one on one with their audience.

Innovation

French newspaper group launches SopenAds to support small businesses

Sud Ouest Publicité, a group of five French newspapers, has launched an innvative platform that allows small businesses to deisgn, build and lunched multi-media advertising - all DIY. more

Media Minds

In the future, trust will be earned

In a world where misinformation spreadslike wildfire, local media are maintaining themselves as a trusted resource. more

Obits turned into FB ads support price increases

Two newspapers are reporting great success with targeted obituaries - that is, turning obits automatically into Facebook ads using iPublish’s iPortal platform. more

Fifteen tips for newspapers to generate non-profit revenues

Interested in finding out how non-profit revenues can help build a sustainable local newsroom or just one beat? Here are some tips from those who did and a list of resources. more

Review

Local media are now selling mass text subscriptions

Featured

Can newspapers help reforest the planet?

Some newspapers are committing to plant a complimentary tree in an area where forests have been depleted due to … more