local media insider
Case Studies
97 results total, viewing 91 - 97
the330, a branded entertainment site, is the brainchild of the Akron Beacon Journal's marketing, sales and online team, led by Amanda Carroll, Marketing Director. After launching on a WordPress template, the new site, owned by Black Press, increased entertainment traffic by almost 50% in the first 30 days and acquired 16 new advertisers, including the art museum. It uses a novel approach to spotlight restaurant advertisers, more
Local television station WJBF-TV in Augusta, Georgia had a unique challenge, a local Ferguson Kitchens volunteered to do an Extreme Kitchen MakeOver, but had no funds to pay for advertising. more
Long Island Radio Group shifted its business model to build a standalone coupon site, yourli.com. Here's their formula and lessons learned from this transformational initiative, winner of a Borrell Associates 2010 Innovation Award. more
Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it. more
A 2010 study by ItzBelden and Local Media Insider shows some newspapers gained $20,000 to $200,000 in new revenues by charging for access. Find out which newspapers are succeeding and why. more
Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more
Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more
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