local media insider
Conference Roundup
32 results total, viewing 1 - 10
We asked Gordon Borrell, CEO of Borrell & Associates if he learned anything new at his own conference. Here are some of his takeaways. more
Newspapers have a new way to sell recruitment ads to reach passive job seekers as a result of a partnership between Recruitology and iPublish Media. The platform allows inside reps to upsell to Facebook look-alike audiences that match active job seekers more
Gordon Borrell, CEO of Borrell Associates, tells local media leaders that in every local market one media companies is 'gobbling up' share of revenues in a pie that is not getting bigger. 'You better hope that's you,' he said. Here are his ten observations about market leaders and opportunities. more
At last week's awesomely content rich, Native Advertising Summit, produced by Local Media Association, a smallish group of attendees was almost giddy with the new possibilities offered by native advertising programs. Here's a round-up of some key takeaways: more
What's radio up to in 2014? If most of the speakers at RadioInk Convergence are right, the critical problem for the industry is that radio is stuck in cars, and the key challenge will be moving radio from cars to phones. Many of the speakers tried to map the problem for the audience. more
The hallway and cocktail party circuit at the 2014 Mega-Conference was abuzz primarily with a number of interesting new facts added to the conversation about where newspapers are headed - or should … more
Welcome to 2014. While everyone is back at the gym, I thought this might be a time to set the stage for managing your media business this year with a fitness metaphor. more
Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association. The majority of media leaders speaking in the digital services space voted "Yes, but... " Here are the cons: Margins are thin - the least of any digital service, and most of them are have thin margins to begin with. Plus media executives don't like the idea of training merchants to advertise somewherelse. But don't count out selling Google AdWords just yet. Even leaders like Chris Lee, President of Deseret Digital, consider Google AdWords "foundational." more
How many local business websites fit on the head of the pin? That is, metaphorically, the first page of Google? Answer: None. This theory, posed by Trevor Sumner, president and co-founder of LocalVox Media, at the 2013 Digital Agency summit caught our attention. So we decided to take a good look. It's an important question: Most searchers (70 to 90% depending on the survey) prefer to select a merchant from the results that show up on the first page and a full 43% click on the first listing (also depending on the survey, of course). We searched a few categories in St. Petersburg, Florida, a medium size city of about 500,000 people with a healthy small business community, to see what happened. more
The most successful agencies were on hand to share their experiences at the 2013 Digital Agency Summit, produced by BIA/Kelsey and the Local Media Association. Here's a round-up of ten top "take aways" attendees noted at the end of the two days. more
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