Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more

Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more

Most media know that Borrell publishes industry research and produces an important media conference. But what do media get from this research? And do you need it? LocalMediaInsider delves inside the reports to provide the answers. more

This sales drive at Journal Register is enterprising in its shere simplicity: $94 a week packages generated $740,000 over a period of one month across multiple markets. Here is the anatomy of how the packages were structured the sales drive put together by Blinder Group. Update: This drive has now yielded more than $1 million in new contract revenues. more

Have you ever wondered what competing digital marketers are pitching to your customers? Here's a typical presentation from Yodle, which sells digital marketing to 40,000 local businesses. Included are sales slides used, and our take on competitive strengths and weaknesses of the presentation. more

Many digital publishers think of Borrell Associates' data as big picture research, but it can also be used strategically by the sales department and even at the tactical level to walk away with more and larger orders from merchants. Attached are some sample slides that give an idea about what the research looks like and top ways to use the data in the sales department. more

Wisconsin, July 9, 2018 -  Wehaa, a leading developer of white label platforms, has announced  a partnership the Washington Post to redeploy their NewHomseGuide.com. The new site was … more

Recently I sat in on a sales call from Yext - and watched it go irreversibly south. Here's what happened. more

One dramatic tactic to focus the sales effort on year-over-year increases is the use of travel incentive programs - that is, awarding trips to advertisers in return for meeting specific spending targets. The total pay-off in increased sales is well into six figures at Hudson Valley Media Group. Here's how the program works. more

Seminars educating local merchants about social media are by far the most effective method of signing up merchants to new, in-house digital services offerings. Here's how to hold a great workshop, including how to market it, where to hold it, what to cover, a sure-fire way to get attendees to stay and sign up for a follow-up appointment, countdown planning calendar and workshop checklist - all from a media partner that has held workshops for 5000+ merchants. more