local media insider
Review

Best practices for using Borrell's Compass Reports in the sales department

Eight ways statistics can help get in the door and close the deal

Posted 4/14/14

Many digital publishers think of Borrell Associates' data as big picture research, but it can also be used strategically by the sales department and even at the tactical level to walk away with more and larger orders from merchants. Attached are some sample slides that give an idea about what the research looks like and top ways to use the data in the sales department.

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