Most local media struggle to monetize mobile platforms, blaming screen size, burgeoning inventory and low network rates. So why is it that, according to Borrell & Associates, a few media companies stand out from the pack and earn in the range of $40 to $50 million from mobile? This case study outlines the basic formula of one of the companies that is most successful at mobile sales, Belo Interactive. The case study includes choice of apps to develop, which apps succeed and fail, go-to market sales strategies, key categories responsible for most mobile sales, with examples, results and lessons learned. more

Here are the 2014 best sales initiatives. Please log in to view. more

One of the top performing television station interactive departments, according to Borrell & Associates, is Draper Holdings' WBOC in Salisbury. Here are key strategies that led to 59% digital growth in 2010, and 200% this year, including their Facebook strategy, sales structure, and directory play. more

Whether you are working with an organization that reps your site or selling directly to national marketers, these ten tips will maximize revenues. They are summarized from a presentation by Joe Larkin, Vice President of Sales for Village Voice Media Group, the largest selling alliance for alternative weeklies speaking at the Association of Alternative NewsMedia (AAN) 2012 Online Conference. more

Cox Media is just completing a major drive to retrain 1200 employees in digital using a team of outside trainers. Here's who they chose, how they scaled the training and measured results. more

AI, automation, and more were on display at the 2020 Mega Conference. Here's a list of the leading advancements in technology we saw from the tech leaders in the media space. more

Source Media in Cedar Rapids, Iowa, recently deployed a new media agnostic team of four "hunters" and reorganized it's existing team to focus on growing the new accounts. Find out how they did it, and the early results. more

The Oklahoman, owned by OPUBCO, is reaping six to seven figure increases from its new CRM system, SalesTouch by AdMall. The system has also been adopted by the Southbend Tribune, Reminder Media, The Kansas City Star, Denver Post and WKEF-WRGT-TV. The case study shows how the system works, key concepts, pricing and revenue metrics. Required reading for LocalMediaInsider members. This vendor is an editor's pick. more

What does it take for digital sales representatives to be up-to-speed? A constant learning environment. This report aoutlines a roadmap for transformative results. Included are links to on-site resources free to members. more

At Schurz Communications, 89% of the mobile dollars are sold by broadcast sites, even though company-owned newspaper sites are more numerous. What are the secrets to success? This case study shines a light on five key ingredients at Schurz' most successful mobile sales effort, closing in on $200,000 in mobile revenues for 2012 in a mid-sized market of Springfield, Mo. Use these real world strategies - along with our ten steps for creating a winning mobile sales strategy - to launch a mobile sales effort - or amp them up to stellar performance. Included are pricing, packaging, target accounts and sales organization issues. more