Sales
65 results total, viewing 31 - 40
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Sun Media Corp. is Canada's largest publisher of tabloids and community publications. In two years, it increased its sell-through rate of display advertising for four top websites to more than 80 percent, and increased prices from below $5 to $22 CPM. Here is an a breakdown of how the effort, led by Michael Christensen, ramped up digital sales.
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Alisa Cromer
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11/23/10
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Buffalo News boosted digital sales by $600,000 with a new CRM and incentive contest. This case study shows how the initiative worked, including the CRM vendor, launch strategy, ongoing tactics and results.
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Alisa Cromer
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7/9/13
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Have you started selling political advertising for the 2014 mid-term elections?
The most savvy media organizations are already in the field making contacts to pre-sell political campaigns and take advantage of historic spending levels.
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Alisa Cromer
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2/4/14
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Local media companies play to their strengths by selecting initiatives they are largely already staffed for and competent to execute. But this workable approach sometimes creates tactical thinking, rather than strategy. The first question when addressing a franchise opportunity - such as wedding services - is strategic. Here's how to ROI the opportunities.
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1/14/13
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Any time a classified manager adds five figure revenues to a live event partnership is a good day. Here are specific pricing, packaging and promotional tactics that scored a home run for both the local media and the promoter.
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3/28/19
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Townsquare Media has been using CrowdTangle and realized they might be able to use it for branded content and to drive revenues. Justin Abbot, the leader of the initiative, set-up a meeting to decide how it could work.
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4/5/19
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Evvnt's CEO Richard Green discusses their partnership with Site Impact, delivering a new platform for Local Media to advertise events listings and upsells to automate targeted emails.
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4/14/19
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Straus Media is the first newspaper in the U.S. to utilize Protec Media's new CMS, Millennium. Millennium offers a cloud-based platform and database driven workflow that allows content to deploy seamlessly.
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4/29/19
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Site Impact launches nationwide sales summit designed to help media boost top-line revenue by selling email marketing held in Dallas, Atlanta, Chicago, Philadelphia and Washington D.C.
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5/1/19
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Wehaa has created a new set of tools allowing local media to offer marketing to a new group: furniture stores. This turnkey solution makes virtual sales quick and easy for publishers and includes tracking tools for advertisers.
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7/4/19
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