local media insider
Case Studies
171 results total, viewing 11 - 20
What's an inexpensive, effective way to allow advertisers to post and update content directly on your local media site without crossing the line between news and advertising? These new ad units that allow advertisers to update information via Facebook or Twitter are yielding outstanding CTR's - three times higher than regular banner ads. Here is the case study, results, pricing and contacts. more
The (Pittsburgh) PostGazette.com's PG+, members-only club, includes extra local coverage, access to writers and a discount club. Here's how refinements to the site doubled members plus two new revenue streams targeting its avid sports fans, from Pat Scanlon, Director of Interactive Media. more
Examiner.com is the tenth largest 'news' site in the country, with 22 million page views and 70,000 bloggers - all covering local topics. So how is the company planning to generate revenues? And are they worth worrying about in your market? Here are their top markets, top categories and seven revenue strategies for 2011. more
ABC27TV in Harrisburg, Pa. launched what may be the first web-based local app store of its kind in July by-passing the iTunes. The company is able to create and sell custom apps to local merchants and promote them on the AppsolutelyPa. Here's how it works, packaging ideas, technology partner, costs, and results so far. more
Looking for a simple way to monetize and reinvigorate a dining guide? Pottsmerc.com created online video profiles for its advertisers and gained significant incremental revenues. Here's a quick case study on how they did it, including how ad sales people can shoot videos, pricing the multi-media package, and how they handled "paid versus editorial" content online. more
The Pottstown Mercury may serve a small community but in December the town is alive with Holiday events and Christmas tree sales at local farms. Online sales manager, Jared Semet created a new kind of holiday guide, by showing merchants with holiday-oriented events on a hand-drawn map. Here's how the map was put together, what made it work so well, merchant response and revenues from 2010. more
We took a look at a well established stand alone local sports site that is generating $40,000 a year in Brazos Valley Texas. The editorial formula relies on extensive coverage of university teams. Here are the basic elements of the site, Aggie Sports, and revenue sources. more
Chris Edwards, VP of Sales and Customer service at Source Media group, had no direct background in media. But in 2009, he was tasked with organizing a multi-media sales organization (broadcast, print and online properties) to achieve 60% year or year digital growth. Here's a case study on his approach. more
Not enough mobile users? Revamping the mobile strategy may be in order. Here's how the Detroit Morning News doubled its mobile usage in about six months. more
Here's how Federated Interactive is growing sales of streaming and other digital products from infancy to a significant profit center. Included is a One Day Sales package for streaming, with resources, pricing and packaging. Also in the playbook: banner sales, text programs, Facebook sales, and new digital-only radio channels. Also find a list of technology partners which make these initiatives work. more
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