The best local geo domain names are pure city.com brands, mostly owned by an entrepreneurial group some of whom started collecting portfolios of names thirty years ago. So is there room in the market for local media to buy or register names? Here are some answers from domain experts at the 2010 GeoDomain Expo. more

Just when you were getting up to speed on how key words affect search traffic, traffic is moving sideways via Facebook, Digg, Stumbleupon and other sharing tools. There is a method to creating sharable content. Here are five tips from Jack Krawczyk, of StumbleUpon who has analyzed, literally, billions of referrals to come up with these tips. more

Whether you are working with an organization that reps your site or selling directly to national marketers, these ten tips will maximize revenues. They are summarized from a presentation by Joe Larkin, Vice President of Sales for Village Voice Media Group, the largest selling alliance for alternative weeklies speaking at the Association of Alternative NewsMedia (AAN) 2012 Online Conference. more

A variety of models allow media company to monetize events listings. When selecting a platform, take into account the whole events strategy. Here are some factors to consider: 1. What kind of … more

Best practices for five top newsroom apps used by York Daily Record are explained here, including links to tutorials and related best practice uses around the country. The York Daily Record has been recognized by the Newspaper Excellence in Cyberspace awards for its application of social networking and online campaigns, and received a Pennsylvania Newspaper Foundation John Fisher Internet Vision Award. Included in the case study are GeoFeedia, Storify, RebelMouse, ScribbleLive and Scribd, with tips from editor and digital content expert, Buffy Andrews. more

Most local media companies have some kind of Facebook presence, but are leaving money on the table. Here are eight revenue streams that turn fan-building into cash, based on best practices from leading local media companies. more

E-mail is now a fundamental driver of many new business initiatives.  But audience data, including e-mail addresses, is typically stored in a chaotic array of separate systems and … more

As more advertisers shift budgets to promotions more e-mail registrations mean more dollars. Here is a check list of what media and marketers can do to build lists faster. more

In digital campaigns advertisers are more willing to “buy the customer” with a great offer in exchange for information. But there is an art to the outrageous offer. David Fowler of AdsUP is expert in designing ads with high-power conversion rates. Here are ten guidelines to creating outrageous offers that out-perform. more

These lessons from the field in executing mobile revenue strategies are contributed by Jason Fulmines, director of Mobile Products at Gannett. He shows the six key mistakes mobile managers make and how to avoid them. more