Super-blog manager Deb Markham makes finding and keeping a stable of free bloggers look easy. The online community producer or HamptonRoads.com at the Virginian-Pilot newspaper, Markham developed 35 to 40 community bloggers posting about a dozen items a day on the site. Topics range from religious to political to bar stories and the bloggers are equally diverse. Here are her top ten tips. more

Today, local media hold a unique place in political advertising. John Kimball, of John Kimball Group, shares 7 steps to creating a robust media kit so that you can start this summer. more

Back to basics means a healthy sales department that can "block and tackle" to increase digital revenues. Here are 15 basic steps from Robert Granfeldt, VP Digital Media, who recently executed an 85% year over year gain in 2011. Included are four worksheets to calculate a realistic assessment of your site sales - and sales reps contributions - plus metrics for pricing your site that show its full potential. These metrics are applicable across media more

Here are nine take-aways from the Association of Alternative Newsweeklies' 2011 Web Conference about who Millennials are and what they want as local media consumers and employees. more

These top recommendations for 2012 were generated  both for - and during - seminars  at American Press Institute's December 2012 revenue conference for small media.  They include … more

With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. This 14 page report summarizes current models for setting up an inhouse agency, including core staff, products and pricing, key lessons learned, target accounts and handling sales. more

Having someone open an email is only half the battle. Site Impact provides best practices on writing emails that inspire the all-important click-through. more

What do you need to know to select a certificate store (this is not a group deal provider, but a store for on-going deals) provider? Here are ten key questions we vetted with heads of interactive who have launched stores in their markets: more

Learn from the expert and create great contests with these ten tips from Jason Erdahl, at the Minneapolis Star Tribune. more