Your media company brand needs to be smart - all the way through. That means not just the sales teams, but everyone from the receptionist to the CFO. If you've winced hearing a new employee ask about "hits," consider handing out a glossary of basic internet terms. We've copied one below for you to use as a starting point. more

Selling marketing to the B2B marketplace is remarkably similar to B2C. But there are some key differences and top strategies that work for digital agencies. Included in this report: How the needs analysis needs to change, top field-tested marketing combinations that B2B companies have bought, technology tools that give a competitive advantage, how to prospect, and other go-to-market tactics. more

MediaProwler, a company formed by the Washington Suburban Press Network, was named one of the fasted growing private companies by Inc. Magazine in 2011. Today the association generates $150,000 each month in email marketing list rentals and services for advertisers across the U.S. Here's how the company put together its program, including acquiring opt-in lists, rental policies, pricing and packaging, and partnership opportunities for other media groups. more

Train the sales team to sell around text-marketing campaigns by looking for great co-promotions that add traditional internet and media. SMS campaigns for small businesses rely on massive amounts of data collection - they need help from media. Here are seven ways to turn this rapidly growing trend into profitable relationships. more

Seminars educating local merchants about social media are by far the most effective method of signing up merchants to new, in-house digital services offerings. Here's how to hold a great workshop, including how to market it, where to hold it, what to cover, a sure-fire way to get attendees to stay and sign up for a follow-up appointment, countdown planning calendar and workshop checklist - all from a media partner that has held workshops for 5000+ merchants. more

What should go on the B2B content schedule for your digital agency? Amazingly, even marketing companies often fail to showcase their own talents by marketing themselves. Use this cheat sheet of 12 great ideas to create your plan. more

LocalMediaInsider looked at 15 successful start-ups of digital services for this report. Included: Why media are starting agencies, What kinds of services to select, Realistic revenue … more

There were ten different kinds of digital marketing service agencies created by media companies by 2012. Here's a list of all the variations with links to case studies on the companies that have deployed them. All have been successful, however, the most successful is clearly not just selection of the right products, but also determined by the organization involved. Use these models to identify opportunities and clarify concepts. more

The healthcare industry is one of the healthiest local advertising categories. Get the biggest share by looking at best practices around the country. Find out what hospital marketers want, and to increase dollars from the cosmetic service industry. more

We reviewed dozens of well established Restaurant Weeks from around the country to come up with this list of Twelve Ways to build Restaurant Week revenues. Learn from the best from around the country, with examples, screen shots, downloads and summaries of useful trends.Just a few of these ideas could double traffic and revenues. Included are ways to improve the quality of the brand, sell more sponsorships; create tiered packaging, contests that dove tail with your event goals, and many more field-tested strategies. more