In the small city (population 100,000) of Odessa, a multi-media sales department includes product managers who go on sales calls and report to the ad director. 60% year-to-year online sales growth have offset declines in national print revenues, and sell-through is in the 70% range. Here is how it works. more

We found this excellent short explanation of How to set up a Google AdWords campaign on SearchEngineLand blog. It's an excellent cheat sheet for marketers who know the basics but are rusty on the logistical "how to" do it. more

The biggest problem in forming digital agencies is recruiting and training a team of digital hunters. Here are nine best practices shared by Greg Walls, VP Reseller Channel, LocaleEdge, at the 2013 Digital Agency Summit. LocalEdge fields hunters selling digital services starting at $395 a month in 117 markets. more

Several of the ten top football contests produced on Second Street Media's platform generate top dollars from sponsors. However, generating $45,000 to $100,000 from a contest is not as easy as it looks in a case study! The devil is in the details, and these kinds of numbers are usually at least second year. Use these tips to focus in on details that make contests a success. Includes a list of potential sponsors. more

Straight from the Borrell Associates' 2010 Local Advertising conference, we selected the ten strategic areas that all local media companies need to focus on this year, from search to promotions, from domain name strategies to politics. more

Yellow page directory companies got a head-start on other media in transforming their companies to interactive media. In particular, YellowBook.com is on track to double 2009 online sales to $400 million in 2010. At Borrell Associates Local Online Advertising conference, Patrick Marshall, Chief New Media officer, gave ten keys to success. more

Ever wonder what pure play subscription sites know that local media sites can learn as they begin to charge for access? The new Subscription and Membership Site Benchmark Report, released by Anne Holland, Founder of Marketing Sherpa, yields some insights. Here’s a summary of key take-aways. more

Borrell executives Gordon Borrell, Peter Conti and Colby Atwood ended the 2010 Local Mobile Advertising Conference last week with a slightly fiery “Five things to do next” for those ready to tackle winning the mobile space. We've reprinted their suggestions with permission here. more

As audience attention shifts from computers to mobile devices, advertisers will follow. Brush up on your knowledge with 15 things to know about mobile advertising today, from the Borrell Mobile Advertising Conference. more

These pros and cons - and do's and don'ts - of using QR Codes are based on field-tested experiences from local media companies, including print and broadcast as well as advice from mobile experts at Centro. Before launching a QR code initiative, understanding these do's and don't will save time, money and resources. more