One method of interviewing for key strengths is to use "behavioral testing," by creating a series of experiential questions. Simply put, ask the candidate to recall a specific time in which they demonstrated the quality you are looking for. Here is a list behaviorial questions for key telemarketing strengths from Cape Sales Development, a leading telemarketing outsourcing company and trainer in the local media space. more

Growing e-mail lists is a new basic skill for revenue-oriented local media executives. Second Street Media, provider of deal and contest platforms, trains its media partners by sharing best practices. Here are the top seven recommendations for increasing the list. more

Digital First Media was one of the first print companies to give video cameras to sales reps and reporters. But what kind of training do sales people need to use the devices in the field? At the Pottstown Mercury, video sales projects range from multi-media dining guides to Bartender of the Year Contests. Jared Semet, Online Sales Manager, shared this video starter kit. more

There were a number of great revenue ideas at last week's SNA/Blinder Revenue Summit which we will be posting on this site. Here's a quick overview of key take-aways. more

When positioning online media to advertisers it's helpful to first know what other media competitors they are looking at and how they stack up in comparison. aWhat is the site's local market position? Do competing sites have more referring links, and if so, from whom? What about the online audience that buys, say, Ford cars, versus the local TV station they are currently running on? This report gives five free sources to both an instant overview or in depth intersecting data such as women, who prefer the Ford brand, and don't watch television. Included are the limitations andkey uses of each source. more

Here are LocalMediaInsider's top ten innovations for local media companies building digital revenues in 2011. more

Second Street Media's Deadline Deal has dozens of media partners. Here's a checklist of best practices from top-selling deal partners in print, television and radio. more

Here is step by step list of “How to” start a real estate brokerage inside your company, primarily using the experience of Brent Low, CEO of MediaOne Utah, whose brokerage was founded in 2009 and is currently generating 3 million plus in commissions per year. Included: How to join the MLS, what to know about the Board of Realtors, who to hire, key components of the business plan, when and what secondary revenue streams to add. Please log in. more

These lessons from the field in executing mobile revenue strategies are contributed by Jason Fulmines, director of Mobile Products at Gannett. He shows the six key mistakes mobile managers make and how to avoid them. more

E-mail is now a fundamental driver of many new business initiatives.  But audience data, including e-mail addresses, is typically stored in a chaotic array of separate systems and … more