Most media executives use LinkedIn to create professional one-to-one networks or research advertising prospects. However LinkedIn can also provide inbound leads for workshops, contest sponsorships, and new product launches. This report shows how to set up a program using sponsored updates, how to create a content schedule, and converting likes and follows into leads, and other practical tips. more

Audience extension is rapidly becoming a core product for local media because it allows fulfillment of very targeted buys, especially in the mobile geo-targeted space. With thousands of options, here are key criteria to consider when selecting one or more networks. more

Audience extension means selling advertising on other properties not owned by the media site. Usually these buys add audiences targeted by behavioral interest, channel or location. Today, geo-fencing around merchant locations is in high demand, and requires adding audiences from additional media properties and apps to get to any kind of significant buy. This report gives ten best practices media with successful programs do right. more

Flash deal stores are adding $50,000 to $112,0000 from short-term promotions. Here is a list of 10 takeaways from top-selling deal stores around the U.S., including the winning formula, as well as tricks to increased revenues culled from dozens of examples in SecondStreet Media's Promotions Lab. more

Best practices for five top newsroom apps used by York Daily Record are explained here, including links to tutorials and related best practice uses around the country. The York Daily Record has been recognized by the Newspaper Excellence in Cyberspace awards for its application of social networking and online campaigns, and received a Pennsylvania Newspaper Foundation John Fisher Internet Vision Award. Included in the case study are GeoFeedia, Storify, RebelMouse, ScribbleLive and Scribd, with tips from editor and digital content expert, Buffy Andrews. more

A variety of models allow media company to monetize events listings. When selecting a platform, take into account the whole events strategy. Here are some factors to consider: 1. What kind of … more

We reviewed dozens of well established Restaurant Weeks from around the country to come up with this list of Twelve Ways to build Restaurant Week revenues. Learn from the best from around the country, with examples, screen shots, downloads and summaries of useful trends.Just a few of these ideas could double traffic and revenues. Included are ways to improve the quality of the brand, sell more sponsorships; create tiered packaging, contests that dove tail with your event goals, and many more field-tested strategies. more

There were ten different kinds of digital marketing service agencies created by media companies by 2012. Here's a list of all the variations with links to case studies on the companies that have deployed them. All have been successful, however, the most successful is clearly not just selection of the right products, but also determined by the organization involved. Use these models to identify opportunities and clarify concepts. more

LocalMediaInsider looked at 15 successful start-ups of digital services for this report. Included: Why media are starting agencies, What kinds of services to select, Realistic revenue … more

Seminars educating local merchants about social media are by far the most effective method of signing up merchants to new, in-house digital services offerings. Here's how to hold a great workshop, including how to market it, where to hold it, what to cover, a sure-fire way to get attendees to stay and sign up for a follow-up appointment, countdown planning calendar and workshop checklist - all from a media partner that has held workshops for 5000+ merchants. more