What will you wish you knew before you started an in-house ad agency? Here are eleven lessons learned in the street by Kingsport Times-News VP and publisher, Keith Wilson. If you are embarking down this road, print and post! more

Most local media companies have some kind of Facebook presence, but are leaving money on the table. Here are eight revenue streams that turn fan-building into cash, based on best practices from leading local media companies. more

Whether you are working with an organization that reps your site or selling directly to national marketers, these ten tips will maximize revenues. They are summarized from a presentation by Joe Larkin, Vice President of Sales for Village Voice Media Group, the largest selling alliance for alternative weeklies speaking at the Association of Alternative NewsMedia (AAN) 2012 Online Conference. more

Just when you were getting up to speed on how key words affect search traffic, traffic is moving sideways via Facebook, Digg, Stumbleupon and other sharing tools. There is a method to creating sharable content. Here are five tips from Jack Krawczyk, of StumbleUpon who has analyzed, literally, billions of referrals to come up with these tips. more

With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. This 14 page report summarizes current models for setting up an inhouse agency, including core staff, products and pricing, key lessons learned, target accounts and handling sales. more

These top recommendations for 2012 were generated  both for - and during - seminars  at American Press Institute's December 2012 revenue conference for small media.  They include … more

Back to basics means a healthy sales department that can "block and tackle" to increase digital revenues. Here are 15 basic steps from Robert Granfeldt, VP Digital Media, who recently executed an 85% year over year gain in 2011. Included are four worksheets to calculate a realistic assessment of your site sales - and sales reps contributions - plus metrics for pricing your site that show its full potential. These metrics are applicable across media more

Interested in real information about products and services your advertisers would buy from your sales representatives? Ask them. Plug this simple ten question survey into Survey Monkey or another vendor, and email to advertisers and prospects. more

These pros and cons - and do's and don'ts - of using QR Codes are based on field-tested experiences from local media companies, including print and broadcast as well as advice from mobile experts at Centro. Before launching a QR code initiative, understanding these do's and don't will save time, money and resources. more

Several of the ten top football contests produced on Second Street Media's platform generate top dollars from sponsors. However, generating $45,000 to $100,000 from a contest is not as easy as it looks in a case study! The devil is in the details, and these kinds of numbers are usually at least second year. Use these tips to focus in on details that make contests a success. Includes a list of potential sponsors. more