MediaProwler, a company formed by the Washington Suburban Press Network, was named one of the fasted growing private companies by Inc. Magazine in 2011. Today the association generates $150,000 each month in email marketing list rentals and services for advertisers across the U.S. Here's how the company put together its program, including acquiring opt-in lists, rental policies, pricing and packaging, and partnership opportunities for other media groups. more

We surveyed the best samples from 50 digital media kits of local media companies to showcase the best samples. From these samples, These 20 actionable tips on building a great digital media kit are the result. Use these to improve how your media kit can be utilized by sales representatives and marketers. more

Here are 21 tried and true tactics that increase incremental revenues from selling Facebook contests. Included are tips for creating sales packages, how to create a quick, cost-efficient contest that delivers top results for merchants, the best way to train teams and more. more

To find best strategies for Facebook brand pages, we surveyed more than 50 Facebook pages from radio, television and newspaper companies who are digital and/or social media leaders, and picked the best examples. This report covers the good, the bad the the ugly for using tabs, creating covers, updating the page, profile pictures, and contesting. more

Local media are deploying larger and more interactive ad units for premium customers. A variety of inexpensive platforms make these ads efficient to build and sell. This report gives a full break down of what's available, strengths and weakness of each and a to-do list to get started selling the new units. Included are the six IAB Rising Stars, social media ads,and how to get into the game. more

Just getting started? These ten basic steps to a winning strategy mobile are gleaned from the smartest sellers of mobile advertising in 2012. They boil down product, pricing, packaging, sales teams and target accounts, and partnerships. A lot of moving pieces, but this is what makes good programs work. more

There are four main categories of advertisers that see mobile audience as a huge opportunity. They like the type of person using smart phones, how it positions their brand and the extra functionality. Sell into these red hot categories by knowing what they need from mobile, with tips from Derrick DeCarlo, Director of Digital Strategy for LSN Mobile. more

Maryam Banikarim, CMO, Gannett Corp Inc, is in charge of helping transform a local media company its 83 daily newspapers, 23 TV stations, and digital media assets that include PointRoll, ShopLocal and CareerBuilder. Hired in 2011 to help the multibillion-dollar company tell its story of transformation, she shared these nine powerful ideas that transform companies at the 2012 LocalOnlineAdvertising Conference. more

What numbers are the most successful local media companies tracking - and achieving? The first is an audience dashboard that tracks all new audiences: Facebook, Email, Mobile, Text and Online. However these dashboards are almost too big to allow managers to focus in on what's important. Key metrics allow your teams to track both against short term targets and long range, transformative goals. This report gives you a start by showing a few that should be on the new dashboard, worksheets included. more

Everything you want to know about seasonal deals stores: The top four revenue producers, top selling themed-store, examples of great offline promotions, complete calendar, with revenue numbers attached. This report is all you need to create a calendar or seasonal stores that increases monthly revenues by 30 to 40%. more