Ever wonder what pure play subscription sites know that local media sites can learn as they begin to charge for access? The new Subscription and Membership Site Benchmark Report, released by Anne Holland, Founder of Marketing Sherpa, yields some insights. Here’s a summary of key take-aways. more

Your media company brand needs to be smart - all the way through. That means not just the sales teams, but everyone from the receptionist to the CFO. If you've winced hearing a new employee ask about "hits," consider handing out a glossary of basic internet terms. We've copied one below for you to use as a starting point. more