local media insider
Best Practices
82 results total, viewing 31 - 40
Maryam Banikarim, CMO, Gannett Corp Inc, is in charge of helping transform a local media company its 83 daily newspapers, 23 TV stations, and digital media assets that include PointRoll, ShopLocal and CareerBuilder. Hired in 2011 to help the multibillion-dollar company tell its story of transformation, she shared these nine powerful ideas that transform companies at the 2012 LocalOnlineAdvertising Conference. more
What numbers are the most successful local media companies tracking - and achieving? The first is an audience dashboard that tracks all new audiences: Facebook, Email, Mobile, Text and Online. However these dashboards are almost too big to allow managers to focus in on what's important. Key metrics allow your teams to track both against short term targets and long range, transformative goals. This report gives you a start by showing a few that should be on the new dashboard, worksheets included. more
Everything you want to know about seasonal deals stores: The top four revenue producers, top selling themed-store, examples of great offline promotions, complete calendar, with revenue numbers attached. This report is all you need to create a calendar or seasonal stores that increases monthly revenues by 30 to 40%. more
What will you wish you knew before you started an in-house ad agency? Here are eleven lessons learned in the street by Kingsport Times-News VP and publisher, Keith Wilson. If you are embarking down this road, print and post! more
Most local media companies have some kind of Facebook presence, but are leaving money on the table. Here are eight revenue streams that turn fan-building into cash, based on best practices from leading local media companies. more
Whether you are working with an organization that reps your site or selling directly to national marketers, these ten tips will maximize revenues. They are summarized from a presentation by Joe Larkin, Vice President of Sales for Village Voice Media Group, the largest selling alliance for alternative weeklies speaking at the Association of Alternative NewsMedia (AAN) 2012 Online Conference. more
Just when you were getting up to speed on how key words affect search traffic, traffic is moving sideways via Facebook, Digg, Stumbleupon and other sharing tools. There is a method to creating sharable content. Here are five tips from Jack Krawczyk, of StumbleUpon who has analyzed, literally, billions of referrals to come up with these tips. more
With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. This 14 page report summarizes current models for setting up an inhouse agency, including core staff, products and pricing, key lessons learned, target accounts and handling sales. more
These top recommendations for 2012 were generated  both for - and during - seminars  at American Press Institute's December 2012 revenue conference for small media.  They include … more
Back to basics means a healthy sales department that can "block and tackle" to increase digital revenues. Here are 15 basic steps from Robert Granfeldt, VP Digital Media, who recently executed an 85% year over year gain in 2011. Included are four worksheets to calculate a realistic assessment of your site sales - and sales reps contributions - plus metrics for pricing your site that show its full potential. These metrics are applicable across media more
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