local media insider
Best Practices
82 results total, viewing 61 - 70
As audience attention shifts from computers to mobile devices, advertisers will follow. Brush up on your knowledge with 15 things to know about mobile advertising today, from the Borrell Mobile Advertising Conference. more
In the small city (population 100,000) of Odessa, a multi-media sales department includes product managers who go on sales calls and report to the ad director. 60% year-to-year online sales growth have offset declines in national print revenues, and sell-through is in the 70% range. Here is how it works. more
Selecting a software partner is a complex process - and is often subverted in favor of whomever is the "known quantity." The best choices, however, come from comparing several companies against a variety of criteria. Here is a list of RFP questions for daily deal companies that can simplify the task. more
Rules for having a great daily deal launch are quickly emerging, and here is our list of cutting edge best practices compiled from interviews with Deal Current President and Co-Founder Patrick Dillon and from case studies in the market. more
1. Define, articulate and integrate the new vision Be clear about the need for change and support efforts, even if they sometimes fail. Help managers negotiate issues like where to publish content … more
Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling. more
User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model. more
Create higher dollar campaigns using an agency-style sales approach. Here are key lessons learned from The Palm Beach Post. more
If you have not yet surveyed local advertisers to find out what they want from media sales representatives, here are some results from a 2009 Palm Beach Post survey, summarized by Chuck Gerardi, Vice President of Revenue Development. more
There are a few must-have technologies to grow digital sales that all local media companies should have in their arsenal to do what interactive media does best: targeting and conversion-tracking. more
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