local media insider
35 results total, viewing 31 - 35
The local media sales force of the future will be comprised of digitally savvy experts able to tailor suite of products and services to deliver measureable results for clients. Legacy media will be an important but smaller portion of total revenues. But only a few, companies, are moving at sufficient pace to accomplish this transformation in time to replace diminishing legacy dollars. Among them, Hearst Newspapers' Chron.com stands out. Typically the beta site for new product launches, the site's sales force is the number one in sales in the Yahoo Consortium. VP of Digital Sales, Stephen Weis, shared his strategies in transforming Chron.com sales culture with us. Here are ten key take-aways from that interview: more
A typical city weekly carries 20 to 60 restuarants a week, and hundreds for a dining guide and a couple of thousand a year. And these are all migrating to digital services. The key to selling restaurants online is to have “the big idea” for the campaign, whether it's digital or broadcast. With digital advertising, however, the every campaign needs to have a great concept. Here is a list of advertising concepts that get results for restaurants. more
To get the best thinking from the field on pricing methodology, we interviewed 15 sales managers of sites with at least 10% of advertising revenue from digital product and 60% sell-through rates for digital ad impressions. Here is their practical advice on pricing models that work: more
Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more
Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more
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