local media insider
35 results total, viewing 11 - 20
Here are five best practices on using Buzzboard as a selling tool, provided by Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Cowan has 19 sales reps using the tool for small and large accounts, with plans to hire ten more. more
Most media executives use LinkedIn to create professional one-to-one networks or research advertising prospects. However LinkedIn can also provide inbound leads for workshops, contest sponsorships, and new product launches. This report shows how to set up a program using sponsored updates, how to create a content schedule, and converting likes and follows into leads, and other practical tips. more
Audience extension means selling advertising on other properties not owned by the media site. Usually these buys add audiences targeted by behavioral interest, channel or location. Today, geo-fencing around merchant locations is in high demand, and requires adding audiences from additional media properties and apps to get to any kind of significant buy. This report gives ten best practices media with successful programs do right. more
Buffalo News boosted digital sales by $600,000 with a new CRM and incentive contest. This case study shows how the initiative worked, including the CRM vendor, launch strategy, ongoing tactics and results. more
The Oklahoman, owned by OPUBCO, is reaping six to seven figure increases from its new CRM system, SalesTouch by AdMall. The system has also been adopted by the Southbend Tribune, Reminder Media, The Kansas City Star, Denver Post and WKEF-WRGT-TV. The case study shows how the system works, key concepts, pricing and revenue metrics. Required reading for LocalMediaInsider members. This vendor is an editor's pick. more
Seminars educating local merchants about social media are by far the most effective method of signing up merchants to new, in-house digital services offerings. Here's how to hold a great workshop, including how to market it, where to hold it, what to cover, a sure-fire way to get attendees to stay and sign up for a follow-up appointment, countdown planning calendar and workshop checklist - all from a media partner that has held workshops for 5000+ merchants. more
Here's how Federated Interactive is growing sales of streaming and other digital products from infancy to a significant profit center. Included is a One Day Sales package for streaming, with resources, pricing and packaging. Also in the playbook: banner sales, text programs, Facebook sales, and new digital-only radio channels. Also find a list of technology partners which make these initiatives work. more
LIM has confirmed outstanding results from launch of a rich media ad unit from Broadcast Interactive Media. A two-day launch sales of a new ad unit in each of three markets generated $100,000 plus. CTR's are much higher than other rich media units. Here are two case studies, with promotional materials, pricing and packaging, launch tactics and resources required. more
Just getting started? These ten basic steps to a winning strategy mobile are gleaned from the smartest sellers of mobile advertising in 2012. They boil down product, pricing, packaging, sales teams and target accounts, and partnerships. A lot of moving pieces, but this is what makes good programs work. more
Kirk Davis, CEO, Gatehouse Media, is tasked with transforming a group of 300 newspapers many of them in very small cities that sprawl across the east coast of the U.S. What does he think about first? People strategies. Here are ten take-aways from his talk at the SNA/Blinder Revenue Summit, on people: Hiring them, firing them, changing them. more
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