local media insider
Case Studies
171 results total, viewing 71 - 80
LIM has confirmed outstanding results from launch of a rich media ad unit from Broadcast Interactive Media. A two-day launch sales of a new ad unit in each of three markets generated $100,000 plus. CTR's are much higher than other rich media units. Here are two case studies, with promotional materials, pricing and packaging, launch tactics and resources required. more
WCHL.com has a unique community site and business strategy that go outside the box for a typical radio station website. The results are in: 25% of the station's revenues now come from digital sales, after just one year of starting to sell digital products. Here's how they did it, including content on the site that engages the community, pricing and packaging, sales organization and a copy of the rate card. more
The Chicago Tribune has started new businesses to replace classifieds revenues lost over the years. An in-house employment agency targeting a multi-million revenue stream is on track. The Tribune Company's LA Times also launched a pay-per-sale real estate initiative in June, 2012. Here are strategies, personnel required, pricing and initial results for both initiatives, from Eddie Tyner, Vice President of Classified Marketplaces at Tribune Company. more
A big "ah hah!" moment for one local media company came from realizing - and leveraging - huge merchant interest in pay-per-lead and pay-per-sale advertising. This case study from the Dallas Morning News was presented at NAA's MediaExchange, 2012, and includes technology partners used, types of businesses most likely to engage and potential revenues and performance metrics. more
Lee Enterprises successfully launched paid access at its first six small properties, and is now launching companywide. At the 2012 MediaXChange, Susanna Frank, VP Audience, showed how the launch was put together, with samples of audience analysis, creative, pricing, and results, using a discounted "opt-in" for print subscribers, and the metered model to convert digital-only users. more
Summary: The Milwaukee Journal Sentinel's simple launch strategy - a 15% forced-price increase to print subscribers that includes digital, plus a metered model for online-only subscribers - uses a … more
Local businesses know they need social media and there is intense interest in how to create an audience development and engagement plan. Enter the new "agency-style" Facebook experts and custom-app resellers at local media companies. Early to market with some serious home-runs under its belt is Lee Enterprises. An initiative led by Tim D'Avis, Director of Digital, at Quad-City times and a team of new social media sellers, has garnered 250 customers in six months company-wide, and media sales for single contests in the $5000 to $15,000 range. Here's how they put together their plan, with three fan-building successes in the auto, pizza and casino industries. more
Looking for a contest with multiple sponsors from the salon and beauty industry? Here's a great "makeover" contest that should go in the tool-box. more
Interested in a "Fan of the Day" promotion? Here's a great one from ABC7 in Los Angeles. This simple Facebook/on-air promotion can also work for radio and print media, however, television has the the most cache. Here's how the contest works. more
What's an inexpensive, effective way to allow advertisers to post and update content directly on your local media site without crossing the line between news and advertising? These new ad units that allow advertisers to update information via Facebook or Twitter are yielding outstanding CTR's - three times higher than regular banner ads. Here is the case study, results, pricing and contacts. more
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