local media insider
Case Studies
171 results total, viewing 61 - 70
NextMedia 360 is the name of Next Media Group's interactive services division for 40 plus radio and outdoor properties across the U.S. This case study looks at how the division was put together, core products offered, platforms and technology partners, corporate staffing and selling organization, products and pricing. Included are results so far and lessons learned. Essential reading for local media considering how to offer digital services. more
Growing e-mail databases is not only important - it is also a potential source of easy up-sell revenues that is often overlooked. This report is a step-by-step strategy Schurz used to develop advertising sales directly on emails with small markets already generating about $30,000. Included are samples of a variety of monetizable e-mail newsletters that are easy to create, and in demand from local advertisers. more
A new kind of sports app that combines tweets from players and coaches with comments from analysts won 500 downloads the first day... and 5000 in six weeks. And that's before the season has kicked in. Here's how the platform was developed, what it looks like and the sales strategy. more
At Schurz Communications, 89% of the mobile dollars are sold by broadcast sites, even though company-owned newspaper sites are more numerous. What are the secrets to success? This case study shines a light on five key ingredients at Schurz' most successful mobile sales effort, closing in on $200,000 in mobile revenues for 2012 in a mid-sized market of Springfield, Mo. Use these real world strategies - along with our ten steps for creating a winning mobile sales strategy - to launch a mobile sales effort - or amp them up to stellar performance. Included are pricing, packaging, target accounts and sales organization issues. more
This 30,000 circulation daily newspaper is projected to earn $42,000 annual incremental revenue after creating a home-grown database that has opted-in to 25 categories of information. Here's a step-by-step analysis of how to grow targeted emails and monetize the program with upsells to advertisers. more
For local media building engagement with key audiences, such as young families, live streaming high school sports is an inexpensive option. The Houston Herald found that this initiative had the most community response of all their digital initiatives. Here's a step by step "how to" for live streaming high school sports on a budget, including the software and hardware required, finding announcers and selling advertising. more
ABC27TV in Harrisburg, Pa. launched what may be the first web-based local app store of its kind in July by-passing the iTunes. The company is able to create and sell custom apps to local merchants and promote them on the AppsolutelyPa. Here's how it works, packaging ideas, technology partner, costs, and results so far. more
A few local media companies have developed browser-based apps that bypass the Apple store. This technology allows media to go direct to users and let them save an app to the home screen - without the Apple store download. The Columbia Daily Tribune put this approach into action with their first iPad app. This report looks at how they did it, advantages and disadvantages of the technology, screen shots and a URL to see how the app works from a desktop browser, ad unit strategy and more. more
Shaw Media tested Google Consumer Surveys in one of its markets, generating some early metrics on just how much this partnership is worth. Critics say embedding the surveys gives Google access to at least aggregate data. Local publishers like Shaw contend there is no data on individuals released, and the incremental returns are worth it. Here is the case study and revenue metrics from the first 30 days. more
Here's how Federated Interactive is growing sales of streaming and other digital products from infancy to a significant profit center. Included is a One Day Sales package for streaming, with resources, pricing and packaging. Also in the playbook: banner sales, text programs, Facebook sales, and new digital-only radio channels. Also find a list of technology partners which make these initiatives work. more
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