Advertorial: Webshoz has created a way for video content to be syndicated in a small form factor that provides roll-over engagement - called the Videobar. It also displays multiple videos simultaneously. … more

Anyone who has tried to sell brand advertising to a Valpak customers can still hear the the argument (Can you get me 200 responses for $400?) ringing in their ears years later. Their current investment in mobile - and a self-serv customer erve dashboard - gets them deeper into the digital game. more

What if the problem for local media companies is not really too much free editorial on the web, or a simple mathematical dimes-for-dollars issue? What if the problem is that monopolistic pricing has lost all relationship to value? And monopolistic thinking is so ingrained among management that it prevents the development of better business models that can compete with a host of new competitors sucking up millions in pay-for-performance advertising? And if this is the case, how should local media companies respond? more

To some of us the slogan "Fear the beard" was indicative of a larger truth...about local media marketing. I know its a stretch. Hear me out. In D.C., where I grew up, a bearded man rarely … more

A few sizable local media companies have committed to growing digital revenues from 10% to 25% of overall revenues in the next three years. To attain these goals means matching products and sales investment to growth areas. Here are some key trends. more

Is your news organization simply parroting information too local that no other outlet has bothered with it? It might be time to reconsider how to re-position the news brand as the political "truth-tester" in your community. more

While 2012 saw more lay-offs and cutbacks, more companies also dove deeper into the digital space, aiming for a higher percentage of digital revenues. For these companies, we predict 2013 will be a transitional year. more