local media insider
Media Minds
14 results total, viewing 1 - 10
Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units. That is, sponsor posts are a much needed alternative to mobile display ads, and better-suited to a small screen. So said Chris Lee, president of Deseret Digital Media, at the Local Innovation conference. He walked through a model of the mobile paradox that native ads can solve: more
There were some truly outstanding entries last month for LocalMediaInsider's monthly Top Ad Contest after Impact Engine, a leading premium ad platform, added a $1,000 award and Premium Ad Challenge to the contest. In the end, one campaign stood out from the pack: more
If this headline taps some primordial survival instinct in the hindbrain of media executives... it should. more
The hallway and cocktail party circuit at the 2014 Mega-Conference was abuzz primarily with a number of interesting new facts added to the conversation about where newspapers are headed - or should … more
Have you started selling political advertising for the 2014 mid-term elections? The most savvy media organizations are already in the field making contacts to pre-sell political campaigns and take advantage of historic spending levels. more
Recently I sat in on a sales call from Yext - and watched it go irreversibly south. Here's what happened. more
Welcome to 2014. While everyone is back at the gym, I thought this might be a time to set the stage for managing your media business this year with a fitness metaphor. more
Advertiser churn - the number of advertisers who do not continue with your company - is notoriously difficult to track.  Are they just "taking a break" or "seasonal" as the sales rep contends? more
Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association. The majority of media leaders speaking in the digital services space voted "Yes, but... " Here are the cons: Margins are thin - the least of any digital service, and most of them are have thin margins to begin with. Plus media executives don't like the idea of training merchants to advertise somewherelse. But don't count out selling Google AdWords just yet. Even leaders like Chris Lee, President of Deseret Digital, consider Google AdWords "foundational." more
How many local business websites fit on the head of the pin? That is, metaphorically, the first page of Google? Answer: None. This theory, posed by Trevor Sumner, president and co-founder of LocalVox Media, at the 2013 Digital Agency summit caught our attention. So we decided to take a good look. It's an important question: Most searchers (70 to 90% depending on the survey) prefer to select a merchant from the results that show up on the first page and a full 43% click on the first listing (also depending on the survey, of course). We searched a few categories in St. Petersburg, Florida, a medium size city of about 500,000 people with a healthy small business community, to see what happened. more
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