local media insider
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Obituaries are a changing franchise with much at stake. In some major markets like Boston and Dallas, they are worth millions. But the category, like others, is also on the move. Funeral homes - not newspapers - have the first contact with customers and a lot of control over memorial spending and customers are demanding memorial sites. Here's a review of one new "frenemy" for Legacy, with new options in the obituaries marketplace. more
Yext, a potential partner and erstwhile competitor of local media companies, is one of the best known opportunities for DIY-oriented small business to correct listings. Here's a look at the model, advantages and disadvantages, and tips for sales reps to compete. more
Digital First Media is rolling out a new partnership with San Jose, California-based TapClicks, a platform that helps auto dealerships post and manage craigslist ads, that is partnering with agencies and media companies. This review looks at how the platform works, including pricing model and key advantages, plus interview with a rep that has sold the opportunity to auto dealers. more
Most media know that Borrell publishes industry research and produces an important media conference. But what do media get from this research? And do you need it? LocalMediaInsider delves inside the reports to provide the answers. more
Many digital publishers think of Borrell Associates' data as big picture research, but it can also be used strategically by the sales department and even at the tactical level to walk away with more and larger orders from merchants. Attached are some sample slides that give an idea about what the research looks like and top ways to use the data in the sales department. more
While sites like Craigslist conquered classifieds, today, local media are starting to rebuild, using ad networks as well as their dominant social media brands. This report reviews one such opportunity, RealMatch, a recruitment ad network. Included are results from companies that have added this partnership to their franchise. more
LMI editors endorse Memoriams from AdPay, as a way to increase obituary revenues and for the newspaper industry to grow the franchise overall. Included in this review: How it works, costs, metrics and current partners. more
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