Best Overall Digital Strategy, Small Markets
Company: Federated Media
Market: Northern Indiana Group
James Derby Deborah Williams
Chief Strategy Officer VP of Interactive Sales
Judges take: A radio group based in a variety of small markets has been a consistent innovator and digital-first leader. The radio agency is a specialist in B2B campaigns, winner of the most Top Ad Awards in 2014, fields a unique video news show, and has compiled massive social media lists in its markets, topping six figures in social media sales alone last year. It now fulfills digital services for the newspaper company.
* LMI story: Radio Group sales of social media top $100,000
Best Overall Digital Strategy, Large Market Group
Company: Cox Media
Market: Atlanta Radio Group
Jesse McCambridge AJ Punjabi
Sr Director of Digital Solutions Digital Sales Manager
Judges take: Cox Radio simply dominates in the digital space estimate with millions in digital sales. Only CBS radio comes close.
Best Video Initiative
Company: Federated Media Group
Market: Stations WRSW, WAWC, WLEG and WRSW - Warsaw, Indiana
Initiative: LCTV daily news broadcast
Deb Williams Woody Zimmerman
Director of Interactive Sales General Manager
Judges take: Primarily Facebook delivered and consistently sold out for five figures to an automotive dealer, LCTV provides a daily video update of the news in northern Indiana on a shoestring budget. The only Rock Station we know with a profitable video news play.
* LMI story: Rock stations daily newscast lands auto dealer
Company: Cowley County Broadcasting
Market: KSOK, Winfield, KS
Key executive: Brian Cunningham, Operations Manager
Judges take: This company compiled 8,000 text opt-ins in a city of 12,000 in an area of the country famous for tornado and other dangerous weather events. That’s an unusual 66% of the market opted into text alerts. The community weather alerts program provide a (high five figure) sponsored life and death community service that works well with radio, the leading low tech medium for weather emergency information.
Best Community Site
Market: Orange County, NC
Population: Listening area of 1,998,808
Key executive: Akiva Fox, Head of Interactive
Judges take: It’s unusual for a radio group to commit to a community site, but that’s what locally owned WCHL has been doing - and what accounts for an achievement of 20% percentage of revenues from digital - more than respectable for a radio group.
Best Social Initiative
Company: Entercom Communications
Market: KOIT - San Francisco, CA
Population: 7.44 million
Key executive: Brian Figula, Program Director
Judges take: The TOMM initiative undertaken at KOIT in San Francisco is a best practice that is showing demonstrable results in gaining a share of social audiences in a hyper-competitive online market. Multiple times per week, the entire creative and social team gets together for a Top of Mind Meeting (TOMM), to review the on-air, online and social strategy for FFFF - food, family, Fido, feel good. Everyone in the company is involved in posting, with a 2014 result of 3,000 Twitter fans, doubling Facebook fans, from 24 daily to 48 posts a day between the two. The strategy contributed to the biggest on-air share in 2014 (October 2014, #1 with women and #2 with persons).
Company: Capitol Broadcasting
Market: WRAL-TV - Raleigh, NC
Key executive: Missy Geyer, Digital Account Strategist
Judges take: This group has been ahead in Borrell’s “Bubble charts” way ahead in its group for years, a massive lead that continues to improve with new initiatives, including enhanced online media kits, events production and other strategies. As a local television site, WRAL-TV also has a dominant digital presence in the community.