Not enough mobile users? Revamping the mobile strategy may be in order. Here's how the Detroit Morning News doubled its mobile usage in about six months.
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Alisa Cromer
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3/1/10
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What happens when newspapers cut back home delivery days? The best place to look is Detroit, where the Free Press and Detroit news converted to a hybrid model a year ago. Get the update on how it is going so far.
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Alisa Cromer
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2/26/10
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Find more revenue in local markets means tapping small businesses. But how? Borrell Associates' 2010 Innovator of the year, Fisher Communications has sold 1000 local advertisers on its network hyper-local sites inside its city sites. Here's how they did it.
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How will people adapt to pay walls in small, non-competitive markets? Several newspapers have given it a try for several years. NewPort Daily News, Idaha Post Register and DailyRecordNews all maintain defensive content strategies. Here are the results.
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Alisa Cromer
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2/26/10
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The Arkansas Democrat-Gazette has long been a poster child for paid access but never generated traffic on the site proportionate to its market position. Here is their unique content strategy that solved the traffic/versus payment trade-off.
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Alisa Cromer
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2/26/10
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The Columbus Dispatch abandoned paid access in 2005 after seeing insufficient revenue growth and page views. Now the company trying again with a new model.
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Alisa Cromer
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2/26/10
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A 2010 study by ItzBelden and Local Media Insider shows some newspapers gained $20,000 to $200,000 in new revenues by charging for access. Find out which newspapers are succeeding and why.
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Alisa Cromer
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2/26/10
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Publisher of local print and online real estate magazine, Network Communications Inc (NCI) wanted to shake up its model and increase online reach in the hyper-competitive real estate niche. The company instituted a new policy for everyone in sales and editorial to share their interactions in the community via social media — that is blogs, Twitter and Facebook.
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Alisa Cromer
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2/26/10
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Advertisers and visitors love video, but local sites, especially newspaper sites, have struggled to fully employ the power of video. Here are five content areas where video is easy to add.
An article by Ken Sands posted on Poynter.org points out the problems …
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Alisa Cromer
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2/26/10
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Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases.
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Alisa Cromer
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2/26/10
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