local media insider
Case Studies
171 results total, viewing 111 - 120
Here's how Brent Low, CEO of MediaOne of Utah, replaced declining real estate classifieds with an in-house real estate brokerage company topped $1.6 million in direct sales it's first full year, 2011. more
Source Media in Cedar Rapids, Iowa, recently deployed a new media agnostic team of four "hunters" and reorganized it's existing team to focus on growing the new accounts. Find out how they did it, and the early results. more
Forkfly, which offers a turnkey, integrated mobile coupon app, has shown surprisingly good results in its first media partnership, which launched at the end of March, 2011. Exclusive by DMA, Forkfly's functionality is super fast and loaded, including locational technology and push notification outside the app, which can be controlled by the merchant. Pioneer's Herald&News says the first three days resulted in 150 downloads of the app. Here is the implementation strategy, full results and our take on the platform. more
One of the top performing television station interactive departments, according to Borrell & Associates, is Draper Holdings' WBOC in Salisbury. Here are key strategies that led to 59% digital growth in 2010, and 200% this year, including their Facebook strategy, sales structure, and directory play. more
Company: AutoTrader.com Founded: 1998 Owners: Cox Enterprises, Providence Equity Partners and Kleiner Perkins Site traffic: 16  million monthly unique visitors Key … more
BizzBuzzSearch.com, a spin off from the Evening Post Company, aims to take on Yelp in smaller markets by partnering with high traffic local media sites. Here's how the platform works. more
If you need help shearing some sheep in western Montana, WhoCanHelp.com might be faster than the phone book. Just enter in your request and sheep shearers in the surrounding area - who have opted in, that is - are text-messaged. A customer support team makes sure. Here's how it works and partnership opportunities. more
Halfoffdeals and HalfOffdepot are both nationally branded companies that offer merchants advertising trade in return for gift certificates sold in an online store. Now two stores, MercPerks, created by The Portland Mercury (owned by The Stranger) and Kostizi, owned by Salt Lake City Weekly are alternative weekly-owned certificate stores that offer white label platforms to affiliates. Included are case studies on first year revenues, how the programs work, and how they compare to each other. more
Freedom Communications was the first local newspaper company to develop an iPad app aimed at capturing and building a younger audience. Here's a preview of the app, developed under the leadership of Freedom's president Doug Bennett (update: This app launched in March, 2011). more
On the spectrum of directories that include user-generated content, Wimgo is one of the most advanced. Wimgo doesn’t just use Facebook instant-connect to capture user-information, it also uses integrate people’s Facebook likes and their friends likes with business records in the directory, providing a key advantage over other recommendation sites like Yelp. Here's how they did it, and our take on this as a partnership opportunity. more
« Prev | 1 9 | 10 | 11 | 12 | 13 | 14 | 15 18 | Next »