local media insider
Best Practices
82 results total, viewing 11 - 20
The most successful agencies were on hand to share their experiences at the 2013 Digital Agency Summit, produced by BIA/Kelsey and the Local Media Association. Here's a round-up of ten top "take aways" attendees noted at the end of the two days. more
Here are five best practices on using Buzzboard as a selling tool, provided by Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Cowan has 19 sales reps using the tool for small and large accounts, with plans to hire ten more. more
Most media executives use LinkedIn to create professional one-to-one networks or research advertising prospects. However LinkedIn can also provide inbound leads for workshops, contest sponsorships, and new product launches. This report shows how to set up a program using sponsored updates, how to create a content schedule, and converting likes and follows into leads, and other practical tips. more
Audience extension is rapidly becoming a core product for local media because it allows fulfillment of very targeted buys, especially in the mobile geo-targeted space. With thousands of options, here are key criteria to consider when selecting one or more networks. more
Audience extension means selling advertising on other properties not owned by the media site. Usually these buys add audiences targeted by behavioral interest, channel or location. Today, geo-fencing around merchant locations is in high demand, and requires adding audiences from additional media properties and apps to get to any kind of significant buy. This report gives ten best practices media with successful programs do right. more
Flash deal stores are adding $50,000 to $112,0000 from short-term promotions. Here is a list of 10 takeaways from top-selling deal stores around the U.S., including the winning formula, as well as tricks to increased revenues culled from dozens of examples in SecondStreet Media's Promotions Lab. more
Best practices for five top newsroom apps used by York Daily Record are explained here, including links to tutorials and related best practice uses around the country. The York Daily Record has been recognized by the Newspaper Excellence in Cyberspace awards for its application of social networking and online campaigns, and received a Pennsylvania Newspaper Foundation John Fisher Internet Vision Award. Included in the case study are GeoFeedia, Storify, RebelMouse, ScribbleLive and Scribd, with tips from editor and digital content expert, Buffy Andrews. more
A variety of models allow media company to monetize events listings. When selecting a platform, take into account the whole events strategy. Here are some factors to consider: 1. What kind of … more
Native advertising - essentially ads designed to mimic editorial content - was a key theme at both the recent National Association of Newspaper's MediaXchange and Folio-produced Media Mash-Up. But though lucrative, this practice can undermine reader or viewer trust can have a long term incidious influence. Here are some examples of native advertising efforts good and bad, and some general rules to follow: more
We reviewed dozens of well established Restaurant Weeks from around the country to come up with this list of Twelve Ways to build Restaurant Week revenues. Learn from the best from around the country, with examples, screen shots, downloads and summaries of useful trends.Just a few of these ideas could double traffic and revenues. Included are ways to improve the quality of the brand, sell more sponsorships; create tiered packaging, contests that dove tail with your event goals, and many more field-tested strategies. more
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